DISQUS

The Tubbynerd: If Your Shy, Cherish Privacy, Support Manchester United or Heaven Forbid own a PC - is the Thirty Day Challenge For You? #30dc

  • abenefit4u2 · 5 months ago
    Replacement word for "Leader" = "Shepard" (Like in Protecting, Leading & Guiding Your Flock) I would've said "Commander" (But Too Military - I am a Retired US Army Master Sergeant & Know what a Leader is- I am One) Still looking forward to this years TDC. Already in TDC+ and Loving it. Went from making "$0" last August to $4,300.00 per Month as of 30 April. Thank you sooooooo Much for all this knowledge (even though it's been overwhelming at times) I did everything twice and continue to rinse & repeat. I liked the Making my own products the best but still have much success at Affiliate Marketing (Mastery). I still have not done even 1 PPC campaign & probably never will because of the great education I received from TDC, TDC+ & Crowd Mountain (Michelle M). Oh, by the way... I found out what an "Ausie Kiss" is: Very similar to a French Kiss but "Down Under". Ha Ha Ha!!!
  • ApaOps5 · 5 months ago
    I said the same thing earlier I really like shepard.
  • abenefit4u2 · 5 months ago
    It Sure beats Commander. LoL. Hope You Win because it really is the best Synonym for Leader & Describes best what you have to do with your Market Niche. Cheers!!
  • ApaOps5 · 5 months ago
    Nah I don't care if I win just thought it was cool we both thought the same thing!
  • webovator · 5 months ago
    My brother @HeidelbergChad and I both talked about the word Shepherd too. Good one.
  • grahunt · 5 months ago
    Don't be too hard on the Mancs Ed for they do not know what they do.

    Looking forward to this 30DC from Spain.
  • Art · 5 months ago
    Leader = Trailblazer!!!

    A much better word. Can I have the free membership for life? =) Ok. Back to reading your post now... Just wanted to be the first one to claim a membership. Be right back...
  • eddale · 5 months ago
    I like it

    Ed
  • Oliver · 5 months ago
    Hmm how about Market Shaper or Market Pleaser.. ok the last one kind of sounds wrong. I kind of like the thought of being able to shape, give form to something, create.. the leading would come naturally because you created something that other people can enjoy and thus give you their attention.

    I remember when I made this video game back in my school days. All of a sudden this geek had the attention of others and they would ask for more, or made their own little modifications to the game.

    I didn't feel like I had a big ego or that I led those other kids anywhere. But I was able to shape this small "market" that gathered around me and my game and create some joy and entertainment in their lives. :-)

    Looking forward to the 30DC!

    Gute Nacht.
  • Renee · 5 months ago
    In light of the fact that, “One can only lead in so far as one has traveled the path before”. How about Pathfinder = Leader? Though to be honest, Art’s suggestion of Trailblazer sounds more cool.
  • eddale · 5 months ago
    Good on you Renee

    Ed
  • Art · 5 months ago
    Ok. Finished reading, and I guess in the previous article you mean what you say, but you didn't say what you mean. =P So, I'm sorry if I misunderstood... =( So in other words, you're not talking about:

    "a Huge Ego, A Bully (My most hated group of people on earth, even worse than hypocrites - but I digress!), They’re in whatever their in for personal ambition and reward and don’t give a stuff about who or what they trample in the process. They use people and worse… leave a psychological scar that can literally cripple people for life."

    From this, I think you're probably talking about being something more good, fun and enjoyable, huh? Well, in order to more firmly secure my claim for the free lifetime 30DC Plus membership that you are so generously offering, here are a few more better words that you should have used instead =)

    Trail Blazer
    Revolutionary
    Renaissance Man
    Explorer
    Adventurer
    Hero
    Groundbreaker
    Protoganist

    and instead of market leadership, then you should call it:

    Market Trail Blazing
    Market Revolutionizing
    Market Renaissance
    Market Exploration & Breakthrough
    Market Adventuring
    Market Heroics
    Market Groundbreaking

    "But I CAN do something about what happens from TODAY, you just need to take one tiny anonymous step forward."

    If that's the case, then I'm with you Ed! As long as I can take anonymous steps forward and remain anonymous! =) Being a market trail blazer or market adventurer, I don't mind, as long as not a leader...

    To go where no man has gone before is a man's romance...
  • Art · 5 months ago
    By the way, I actually support Chelsea and Liverpool... But I hate how they always get drawn to fight each other too early in the game? =@
  • Matthias · 5 months ago
    Hey Ed! I'd also love to take you up on your free 30DC plus membership offer!

    My suggestion is "Market Developer".

    In my opinion leading a market means developing the market.

    Let me give an example: I love role-playing games with all my heart. Me and my pals sometimes spend nights playing Pen and paper RPGs.

    In my humble beginnings as a game master the games were always linear and straight forward.

    But the important thing was the feedback loop between me and my audience. Because of the feedback I was able to develop my games further and further.

    They matured and became more and more fun.

    This development was only possible because of the feedback loop, the connection, that was established with the other players.

    I always asked "So, guys, what did you like and didn't like about this particular session and what would you like to see next time?".

    I think you can implement that in marketing. Establishing feedback and using it to develop the market.
  • eddale · 5 months ago
    Like this one as well

    Ed
  • Preneur_PeteWIlliams · 5 months ago
    The term I've been known to 'throw around the campfire' is

    ...Market Maker...

    Through their 'actions' these people make their market WHAT IT IS...

    ...By shaping the thoughts of the marketplace though contributing quality content continually

    ... By actively creating relevant and stimulating conversations...

    ... By producing products and services to HELP the market members fix their problems.

    It's these people that make the 'market experience' what it is - without them the market place would be a completely different landscape.

    The contribution (and value) these people offer their marketplace is what shapes it.


    The term MARKET MAKER also implies that they actually take action and implement something/anything...

    .. as nothing is 'MADE' until action is taken.

    The individuals we're talking about MAKE something OF THEIR market; whatever that market is; new or old... They use their determination, to get through the dip (another Seth term) and find a way to extract some form of value; be it an income, a family/community, a {fill the gap}


    Also, MARKET MAKERS are not always, nor ever need be, the biggest player (leader) in that space from a pure dollars and sense perspective. You only need 1000 rabid people in our influence to be wildly successful in your chosen niche - remember that.

    [As a side note, there are some 'good friends' in this 30DC community that are 'market makers' in the Twitter space - and they don't have the biggest following, but are definitely shaping the way their 'followers' are using and thinking about Twitter]


    In my opinion, it's not just about leading the entire tribe, it's about taking action and playing an active + positive role in your marketplace - AND MAKING IT WHAT IT IS.

    The rest will follow.
  • Michael · 5 months ago
    Grand Pooh-bah or The Big Cheese
  • Art · 5 months ago
    I hope you don't mind me suggesting more names! =)

    Market Paladin
    The holy and pure knight of the marketing realm, conquering spam and evil through white hat magic and refined swordsmanship. Always a gentlemen.

    Market Crusader
    Leading the war against time, trying to regain control of the sacred niche and waging campaigns against the wrong-doers.

    Market Warrior
    People who are especially skilled and have obtained special mastery of their market. It is from the remnants of the ancient market warrior tribes that the Warrior Forum was founded, to continue the lineage of market warriors.

    Market Cleric
    Marketers endued with the special ability to understand their market from within, and cure the ills of their followers.

    Market Striker
    Stunning the market with goal after goal after goal! The market striker always makes the greatest difference in the game! Example: Lionel Messi of Barca FC.

    Market Legend
    Legends never die... they just go away for a while, then they come back again...
  • Ugis · 5 months ago
    "The difference is despite the self-doubt and the worry…
    They take a small, tiny step forward…every day." - that's the idea! This is what we need to do both, during 30DC and our life in general. And no matter how we name it.
    Best regards to all of us!
  • Mike · 5 months ago
    Another word for Leader? How about pharo? Pharos is latin (i think) for beacon, which is something that guides the way. It comes from the greek name for the peninsula where the Alexandria Lighthouse was built. The Lighthouse at Alexandria is one of the seven wonders of the ancient world.
    I would hate to be thought of as a leader, too many bad connotations, but a pharo? I think I could live with that...

    Plural could be pharoes. Any more pharoes out there?
    Verb; to pharo. Have you pharoed lately?
    Course Ed could be Grand Pharo, and Dan could be Pharo in chief...

    I think I might be taking this too seriously ;)
  • eddale · 5 months ago
    Dan would be the "Thong-Wearing" Pharaoh

    Ed
  • CoronadoCookie · 5 months ago
    The "PINK Thong-Wearing" Pharaoh!
  • Evan · 5 months ago
    Sounds like the 30DC is for me!

    Leader? Hmmmm.... I think you nailed it with *ssh*le. But then I work in a company of over 10,000 people... sometimes I think it must be hard to be a single fish in a school of fish, or an ant in a colony, but you do get the protection of the pack (and it can make for great movies too). Ooops, I'm off topic.

    I'll say it again, sounds like the 30DC is for me!
  • HeidelbergChad · 5 months ago
    Hey Ed,
    Another great post. The Germans have two words for Leader: Leiter and Führer. Obviously, the second has fallen greatly out of favor because of its association with Adolf Hitler, but I think its meaning is a bit more like what you had in mind.

    Leiter is a bit more like a manager, giving directions, taking responsibility and making sure everything is working smoothly. But Führer is a lot more personal and compassionate. The meaning is a lot more like a Coach, Mentor, or a Guide, who doesn't just bark orders and tell you what to do, but sometimes literally takes you by the hand and guides you through the process, encouraging you in your failures, and celebrating your successes.

    So, Coach, Mentor, and Guide would be my top suggestions.
  • Oliver · 5 months ago
    Makes sense, since a market leader in Germany is a Marktführer. :-) The word for CEO is Geschäftsführer (business leader), and he acts like a guide, mentor or coach, too.. leading the employees and empowering them.
  • indigogirl · 5 months ago
    More top advice from Ed.

    You can learn to live with chronic shyness and turn some of the anxiety that comes along with it to your advantage. It is horrible, I know, but Ed is right if you take small steps and don't set yourself up to fail you can achieve. It also helps that Ed and the guys provide a safe and nurturing environment to learn in.

    I'm really looking forward to 30DC 2009, it's going to be awesome.

    Thanks guys for all the hard work you put into it.

    Btw how long do you set the timer for?
  • Jordi Fita · 5 months ago
    Just a little nitpicking here, but you should really look up the difference between "your" and "you're". It is not a big deal, though. It was a good read.
  • eddale · 5 months ago
    I was so focused on there /their i missed your/you're Remember you
    all have the ability to correct the spelling in the article with the
    copyedit button below!!!

    Ed
  • Sara Mallett · 5 months ago
    I like the word 'pioneer' - where you go, others follow ... and it's reminiscent of the very first 30 Day Challenge which still has the music from 'The Mission' ringing in my ears.

    Small steps eh? Like Sir Ranulph Fiennes climb to the top of Mount Everest last week at the age of 65 (he failed to reach the summit 2 years ago but didn't give up). What kept him going? He said he told himself not to think of the impossible summit but to "plod forever".
  • Jade Mulcair · 5 months ago
    Hey Ed,

    Enjoying the tough love..

    How bout these 2 names

    Chief
    Coach

    Cheers,

    Jade
  • jhvisser · 5 months ago
    I can think of one name only: Leader = Challenger (30 Day Challenge?)

    Jac
  • Kris Hardy · 5 months ago
    Here is my personal favorite replacement for "Market Leader":

    Market Innovator

    You must identify the market, find the biggest problems that it is facing, create an innovative solution, and then market the heck out of it. The ultimate goal is to cause a shift in the marketplace, with your innovation as the pivot.

    -Kris
  • eddale · 5 months ago
    Like this too!

    Ed
  • krishardy · 5 months ago
    Ed, I just posted a write-up on my blog about "Market Innovation" and what it means to be a "Market Innovator". Maybe this will provide a little more context.

    http://www.rkrishardy.com/2009/05/revolutionize...

    -Kris
  • Mary K · 5 months ago
    A leader/teacher is someone who always learns from their students. To successful do so, ego must be left on the doorstep!. All the best leaders/teachers will say that their students should end up knowing more than they do. This way, they know they have been successful.

    Yes, doesn't matter how shy a person is (or even follows Manchester United) taking the first step is the hardest. After that first step, which shows they have TRUE courage, it does become easier and easier.

    For those who are not shy (and maybe follow Manchester united) then please LISTEN to a shy person, give them time to speak and encourage them to speak out. You'll be surprised just how much wisdom the shy, quiet person, has gathered. They sit back and observe others and in so doing they learn an awful lot about people.
  • greekfood · 5 months ago
    Hi Ed, my replacement word for LEADER is CONDUCTOR. As we are involved in a creative enterprise, I thought it may be germane to refer to 'leaders' among us as CONDUCTORS (after the chorus-leader in ancient Greek tragedy who was known as a Coryphaeus). Failing that, I also think BELLWETHER might be appropriate in some case. ;)
  • eddale · 5 months ago
    ooooh - I like this one!

    Ed
  • bBonder · 5 months ago
    We could require others to call us Maestro like in that episode of Seinfeld! :)
  • greekfood · 5 months ago
    Good thing about CONDUCTOR is that is also refers to a train conductor, or a conductor of energy (i.e. electricity). So, Ed, conduct away, we're all singing as we ride the 30DC electric train! :-)
  • lucasophy · 5 months ago
    Not a real comment on the term "leader", but an inspirational video that is going viral in certain circles and supports the message of this post:
    http://www.youtube.com/watch?v=sAPv_DhIFkQ
    "No one will deny me, NO ONE will define me! No one will tell me who and what I am and can be. ..."
    Mates, we rock!
  • AllisonR · 5 months ago
    A leader is someone that clears the path to allow the success of others. That is why I call a leader a

    Successorizer

    A leader values the success of others more than they value their own. They find the motivation point of the individual and they press that button often and hard (but the person might not even recognise that is happening). The leader listens with a sympathetic ear but guides with a strong hand in the middle of your back.
  • eddale · 5 months ago
    That is also very good!

    Ed
  • lucasophy · 5 months ago
    Well...actually I now have suggestions :-D
    market prophet, spearhead, kingpin, leading light were the ones I'd suggest.
  • Groobers · 5 months ago
    "Forward Thinker" has my vote the forward thinker has all these qualities is open to change, doesn't carry on as they always have, works hard to better themselves, doesn't let fear stop them in their tracks, has a vision of what they want to achieve is determined to succeed and willing to take action - Thirty Day Challenge 2009 Let the Awesomeness Begin - I for one can not wait!
  • Jim · 5 months ago
    Hi Ed,

    I iike "Mentor" or "Teacher" If I have more knowledge/experience than you in a particular area I become your Teacher/Mentor. If you have more knowledge I become a student.. We are both every day. Both are high callings. "Market Mentor"?

    Regards,

    Jim
  • John · 5 months ago
    As one of those manics that one of the comments mentioned I have been following all the post with great interest. I have the book both hard and audio versions and it is highly addictive. As for a new phrase instead of leader as the 30dc is renowned for No Charge for awesomeness, why not create new that reflects the origin of these posts. My vote would be to call them Mandela's because who better to use than probably the greatest leader of modern times who has all the right qualities that is required. Now that would be a legacy to leave the world.
  • Richard Schnur · 5 months ago
    A great leader is a servant. They work for their followers not their own stuff.

    A definition I read years ago (can't rememeber where now) was that leaders don't make people do what they want, they make people want what they want enough to take action to attain it. Though not a single word, it is a great definition. We (leaders) are actually just grease in the machine.

    I agree about ego. As I have tamed my ego, my leadership skills and impact have grown.

    Another aspect of leadership for me is just show up and be open to opportunity and the world will call forth your leadership. In other words, get out of your way. ;-)

    As an obsessive introvert this is hard for me, but I know it is also necessary as you say here. It is the price that must be paid if you truly want to the prize. If nothing else step out and be visible, work hard to attain the prize and then go back to being "invisible."
  • John Serra · 5 months ago
    Hi Ed, Hello everybody...

    I'm late again... 30 comments already... A chronic problem.. hehe

    I'm going to have to agree with Mary K. A good teacher is a humble teacher, that learns from the give and take.
    Better yet, I would go with "Sage"... Market Sage...

    Oh, and I'm willing to give up the free membership to Mary K. She got here first.
  • JW•LearnGuitarFastAndEasy.com · 5 months ago
    Ed...

    You mate, are poetry in motion. And true to form, you've struck a chord
    with me <once again> in this post.

    A dictator "fills the bill" for the description you've outlined in this little rant
    and rave. He/she, this sort of person, will walk over anything and anybody
    for self gratification or gain.

    Despite huge successes and possibly being known as "The Boss-man",
    they will never be the real (quote-unquote) LEADER.

    Sure, they'll have authority but there's a huge canyon gap between that
    and truly being known as a "Leader".

    A [true] Leader is a person you want to follow. He or she are leading by
    example and often they don't even know it.

    [You] don't even know it.

    You just find yourself wanting to be in their presence. In their zone. It's
    safe there. It's smart. It's humble. Ohhhhh but it's savvy. It has the ability
    to pull through the stormy seas in life, business, endeavor.

    Does it mean it's easy for the true "Leader"? Far from it. It means that
    they, when slammed to the depths of doubt and despair, are able to pick
    themselves up one more time and take another step towards the goal.

    One more step. One more.

    And along the journey, he or she lifts up those around him, knowing of
    their importance (even when they didn't).

    The irony being, he never has to say a thing directly or touch an individual
    physically to lift them up. Again they are following a true Leader. His actions
    unknowingly to him make it happen. He is a "Virtuoso".

    He is a master of his art – [True] Leadership.

    The substitution for the word Leadership... "Virtuoso"

    Think "Virtuosity"

    PS... Let's jam!
  • Bart · 5 months ago
    Ed,

    I think you should change "Leader" to "Beacon".

    As in
    a person, act, or thing that warns or guides.
    a person or thing that illuminates or inspires.
    a trusted source of vital information.

    Our goal should be to be seen as beacons in our niche. Not an imposing, in your face leader. But a guide with information and knowledge that is there when needed.
  • Bart · 5 months ago
    Leaders create followers.

    Beacons don't. Beacons assist, but it is up to you to act.
  • MrRess · 5 months ago
    Outstanding article had to tweet it out to all my peeps `;->
    Thinking of oneself as a leader can be a bit daunting, a different word can be helpful. Found several, but I like guide best. some folks may like others depending on their personal outlooks.

    pacesetter, shepherd, minister, big cheese, top dog, authority, big gun, top gun, director, key player, teacher, mover and shaker, pathfinder

    BTW, check out
    http://www.visualthesaurus.com/
    a very interesting gadget. I wish it were free, but likely worth it for many.
  • Michael · 5 months ago
    To me the leader with the ego is a not a Leader but a Peader.

    It is usually a male trait but women can have it too.

    Thanks for the article, it hit home.
  • Laura · 5 months ago
    Wow, so many creative and fitting suggestions. I like Stepa Head...someone who is one step ahead but willing to share and help others advance up the stairway. You, of course, are a Major Stepa Head!
  • Sharon · 5 months ago
    Another great article with great points. Somehow I missed the previous article so went back and read it first. So here's my suggestion: leader = visionary. Without vision there is no moving forward. Thanks for inspiring us all, Ed and for being an awesome visionary.
  • movieguy25 · 5 months ago
    OK, ED. HOW ABOUT LEADER = BIG POTATO?
  • Matt Longley · 5 months ago
    Thanks for the great post Ed. Very insightful...
    Always a fan of Cristiano Ronaldo and Manchester Utd
  • Mike Cabarles · 5 months ago
    I was going to suggest...

    Leader = Professional Pied Piper

    BUT WAIT!!!!!

    I started thinking....

    Intrinsically there must be followers. You have to have the ear of your followers and the music must be sweet!!

    But WHERE you are going is important too.... so the pied piper doesn't win points with the rats who drowned or the children who disappeared!

    Really the true leader has his followers best interests at heart...

    so like an architect, he SEES his client enjoying the finished product/project before the first brick is laid. But he must also plan, foresee challenges, select and lead people and move mountains for the benefit, care, protection and enjoyment of the end user of his creation.

    He must be THIS kind of VISIONARY but he also needs all the dogged and systematic execution of a military ENGINEER to plan, execute and overcome unforeseen challenges.

    He cannot be a VISIONARY ALONE!!!
    because good intentions alone are just good intentions.

    Vision,and the Engineering of that vision - Planning, and Action, management of people and resources to the end result with continual concern for end user safety and enjoyment with no casualties along the way.

    So put them together...

    VISIONARY + ENGINEER

    you get...

    Leader == VISIONEER!!!

    (or vizioneer - if you like to say it with a french accent!)


    So what do you think, Ed?
  • Elaine · 5 months ago
    Last summer the 30-Day Challenge introduced me to a lot of marketing concepts and more importantly, for a non-techie, walked me through setting up valuable applications and resources that I use to this day.

    I was so excited to receive your email (concerning The Edge). I am now recommending marketing resources from my blog and would like to let my readers know when and where they can sign up for this year's 30-Day Challenge. In fact, I intend to take the course again. After a year of marketing online, I believe I will be able to grasp and use even more of your sound advice!
  • ApaOps5 · 5 months ago
    What about Leader = Shepard

    As a shepard is a hard working unassuming individual who works hard at his craft and tends to his flock. His return is a strong and sustaining group or flock. A lot of parrallels to treating your niche as your flock and growing it.
  • Tim Gilberg · 5 months ago
    I can see how some people might feel labeling themselves as "Leader" might be a little intimidating to start. If you are new to sales having that thrust upon you might seem to overwhelm. Ed, As you stated and i totally agree
    with learning anything from guitar to internet marketing involves baby steps or small first steps to get forward momentum rolling.

    Taking even the smallest action will lead to confidence, image the toddler stumbling to its feet the very first time, as they take each step
    their confidence grows and you see their eyes light up as they learn Hey I CAN DO THIS! and then they start zooming along.

    I did a page search of all the comments and did not find my for contribution for Leader replacement
    Marketeer
    My imagine is of a swashbuckling Muskeeter blazing new trails through the forests of Internet Marketing

    Rock on
    Tim
  • dpitts · 5 months ago
    Great post Ed. This year I promise to finish the 30DC (still stuck on day 18 from last year....getting bogged down with requirements for the job I HOPE to replace with my income from internet marketing....still sooooo new and uncertain about this....(but I figure if I could finish med school, I should be able to grasp this! LOL)
  • Bob Schnurr · 5 months ago
    (BTW A free 30DC Plus membership to someone who can come up with a cool name that replaces the word leader with something more appropriate and less scary)

    Leader = ASSHOLE


    What about "Guide"?
  • webovator · 5 months ago
    I knew a Bob Schnur in St. Louis. Only one R though.
  • onthelake2010 · 5 months ago
    Bobby?
  • webovator · 5 months ago
    Bob Schnur went to my church and rand for some sort of local political office. I went to school with his son Tim.
  • onthelake2010 · 5 months ago
    Strange you say St. Louis, etc. I am from St. Louis - Richmond
    Heights area. I think the Bob Schnur you are talking about ran for
    alderman or something in St. Charles, MO? Still a big Cardinals fan
    if you are still in St. Louis but I am now living in Twin Cities area
    in MN. Who are you and what is your market?

    Everywhere I go someone asks me if I know another Schnurr or Schnur
    but I have never ever met another with the exception of my family who
    are all still in St Louis area.
  • webovator · 5 months ago
    Yes, I grew up in St. Charles/St. Peters, MO. Bob and Sharon went to Grace Community Chapel and were AWANA leaders. And it was Alderman that he ran for. Tim is on my FB friendlist I think, but we haven't talked for years. I graduated HS in '99. Moved to Phoenix, moved back to STL, and now in Springfield IL.

    I am a designer who is sick of dealing with deadbeat clients, so have a few niches that I am focusing on... dog rescue, tattoo supplies, and a few others that I am still researching... I want to attempt audio production software, but I am afraid I might be trying to do too much, at one time.

    Once all of these niche sites and other 30dc projects I am working on are up and running full swing, I am leaving the midwest, Tim Ferris style, to travel. One thing I learned from a past business attempt (MLM) was you need to have a "WHY"... What is your why?

    And what's your twitter name? It might be more considerate to move this conversation out of Ed's blog :-)
  • onthelake2010 · 4 months ago
    Disqus,

    I just found a new site - IM Remarkable - that has a PDF report on niche
    Marketing that you need to check out right now. Its here:

    http://www.yourtellafriend.com/click/1575

    I know that you will really enjoy the "36 New Niches PDF" and that it will really help your online marketing!

    Take care,
    Bob
    http://www.yourtellafriend.com/click/1575
  • chrismusic · 5 months ago
    Greetings, Ed,

    Thank you for all your thoughts on this and for sharing them with us. This thing about 'familiarity', letting customers 'relate' to you and letting them get to know you personally has been a big concern for me and something I've struggled with since joining you on the 2nd 30 day challenge.

    Here are the two sides of my fence: As a woman, I sometimes think it's easier for a guy--all the IM leaders are guys, and it appears to be easy for them to open up their lives, their businesses and their homes to the world. Sometimes I think I could be comfortable doing what they do. At other times I'm fearful--thinking there are crazies out there who admire and then may feel let down and choose to blame their 'leader'--and I don't want them coming to my house or smearing and misrepresenting my intentions and my hard work. From the outside, it appears as if you guys started out alone but have become a close-knit group of guys who may unconsciously feel some safety in numbers--and who feel no threat of bogus attacks because you feel you have your mates and your 'followers' to back you up.

    On the other side, I understand and agree with your teaching that our customers need to know us to be able to trust us--it's what I appreciate about those I do business with too. I 'get' how important that is--that it makes all the difference in what we and our customers would get from the experience together. I've questioned, a lot, whether I want to be a leader. And I think that's normal.

    As to a better word for leader? Call me crazy, but I'm thinking about how we, your 'followers' view you. What words would we use to describe you? If you're the type of leader we want in a certain area of our lives (and obviously you are and have been, for us), what would we call you--how do we look at you or classify you within ourselves?

    As Mary Catherine on Saturday Night Live would say--I will answer with a song from Dylan performed by The Byrds and the author himself. I don't see you as a leader. I see you (and also Frank Kern) as a Tambourine Man--and I know I'm asking you:

    "Take me on a trip upon your magic swirlin' ship,
    My senses have been stripped, my hands can't feel to grip,
    My toes too numb to step, wait only for my boot heels
    To be wanderin'.
    I'm ready to go anywhere, I'm ready for to fade
    Into my own parade, cast your dancing spell my way,
    I promise to go under it.

    Then take me disappearin' through the smoke rings of my mind,
    Down the foggy ruins of time, far past the frozen leaves,
    The haunted, frightened trees, out to the windy beach,
    Far from the twisted reach of crazy sorrow.
    Yes, to dance beneath the diamond sky with one hand waving free,
    Silhouetted by the sea, circled by the circus sands,
    With all memory and fate driven deep beneath the waves,
    Let me forget about today until tomorrow.

    "Hey! Mr. Tambourine Man, play a song for me,
    I'm not sleepy and there is no place I'm going to.
    Hey! Mr. Tambourine Man, play a song for me,
    In the jingle jangle morning I'll come followin' you. "

    here's the music version if you feel like it,

    http://www.youtube.com/watch?v=v1Y6JR2uRfY

    Followin' you--that's what it's all about and it's what we want because we do it with joy! But even Dylan has shown for decades that he isn't comfortable being what he is in people's minds--with their perception of him. There is a price--there is a trade-off for the familiarity. God, we're even seeing it with John and Kate Plus 8--want the fame and the following of their personal lives--don't want the intrusion into their personal lives.

    Tambourine Man/Woman doesn't win any prizes, but it's what I want to be if I want to be like you and, frankly, 'Market Leader' just sucks!
  • eddale · 5 months ago
    Great comment and bonus points for bringing Dylan in on the act!
  • Ayn Elise · 5 months ago
    How about Visionary, with a little more razz ='s Vizionary .
    Viz for those of us who like to shorten things. Sometimes those who hold the vision may also have to steer.
    " thong wearing Pharoh"- nice.:)
  • nlpcourses · 5 months ago
    How about Market Mover or Market Shaker as it's the movers and shakers who make things happen
  • Michael Orr · 5 months ago
    Hi Ed,
    Great blog...I failed the 30dc, (didn't make a dollar), but learned so much it really has put my life in a new direction. Regarding an alternative word for leader, how about Rippor, which losely translated means Regular People whO Rock! It also connotates ripping up the past to start something new, and ripping your way to new levels. I love the challenge, and thanks for all that you do. Mike
  • webovator · 5 months ago
    Connoisseur. Someone in the know. Not completely unlike "GURU", but without the heaps and heaps of negative connotations related to pushy, self-serving network marketers.

    (Not pointing fingers at anyone, I just mean that word (GURU) is counterproductive to any of us reaching our goals.)

    Anyone else agree?
  • Art · 5 months ago
    Other good ones are:

    Market Philosopher
    Revolutionizing the philosophies of your market.

    Market Knight
    Knights of the SEO Roundtable. Rescue the princess!

    I think I like Market Legend best...
  • webovator · 5 months ago
    Or, instead of connoisseur, how about Beacon?
  • Deb · 5 months ago
    Hi Ed,
    I'd really like your opinion on this. I've been doing some reading/research and am planning on going through the 30DC with you. My question is, how important do you think it is to have a blog ON your product website as opposed to a separate blogsite? I know you have this separate one, but I'd really like your opinion, because I've read that it can be a bugger to move a blog, and possibly lose your backlinks, or pings, or whatever you call them... Help! Thanks so much.

    Deb
  • eddale · 5 months ago
    Having a blog is crucial - where to have it - we will teach in the
    challenge!
  • Deb · 5 months ago
    Re: your blog: Here's a new term: Bullies+Hypocrites+Egos="Bullegorites." Sounds Aussie, no? So that makes us Bullegorite Killers! Leaders, unite! Or, if you're dyslexic, "Untie." ha ha

    Deb
  • Nate · 5 months ago
    Hi Ed,

    My suggestion for a more descriptive term to replace 'leader'...

    is INFLUENCER -

    To me, this term encapsulates the very essence of "effective" leadership because it also draws a connotation to RELATIONSHIPS, which is where I believe 'true' leadership stems from (and one of the things you stressed in the '08 30DC)

    (I'm kind of surprised that this hasn't been mentioned yet, esp. with how Cialdini's "Art of Persuasion", Patterson's "Influencer", and Ariely's "Predictably Irrational" have been so talked about in IM circles...)

    Anyways, my thanks to you Ed for such a great post - I really needed this 'perspective check' before the '09 challenge...

    (note to self: DON'T GET IT "RIGHT" - GET IT STARTED!)
  • eddale · 5 months ago
    Like that!
  • aquariancore · 5 months ago
    Ed what you are saying here has to hit home with millions worldwide. I am currently have been comforting a situation where someone had the impression they could be the bully in my life because I am fighting through a low point in business health and all other life catagories. But what the doesn't didn't realize, I am and always was a fighter. The 30 Day Challenge is an opportunity to help everyone in there fight for a better quality of life. Because I am at my best as communicator, writer and entertainer developing and running a business is not my forte. I have had great success in the non-monetary areas and p*** poor in the moneyside. I don't give up. I keep coming back to the 30 Challenge because I find so much that moves me ahead in increments. You use the word leaders but most people don't get that as equivalent as teachers who share knowledge benevolently. Hey, I haven't made the big breakthrough yet but I am a fighter. I can I will. In a bid for that free membership may a suggest Shepard. Looking forward to this year immensely. Thanks for all you do.
  • CoronadoCookie · 5 months ago
    A tiny step forward ~ just do one thing...and then another...and then another.

    One of the (many) things I love about the 30DC is that it is a process that you learn and do one step at a time. And when you give yourself over to it, it is awesome and your life is changed (for the better :-) of course!).
  • rimam1 · 5 months ago
    Oh man, I wrote a long post saying why you should be called an INSTIGATOR, but I can't find it for some reason.

    They say "A lion leading 1,000 lambs is better than a lamb leading 1,000 lions" It's because he INSTIGATES the lambs, riles them up, and makes them think, feel, and act like lions. A true leader sees more in his followers than they see in themselves. AND THIS IS THE KEY TRAIT OF GREAT LEADERS.

    I said how the Oracle in the Matrix, Yoda in Star Trek, and V from V for Vendetta didn't give any special powers to their mentees. Neo had to make the decision that he was the One. The Oracle didn't teach him to fly, dodge bullets, or fight. She just INSTIGATED him to believe in himself. He had the best instructor in the world (Morpheus), but he still didn't believe in himself until he made the decision to risk his life to save Morpheus. Similarly, V INSTIGATED the masses to rebel, he didn't teach them kung fu, or knife fighting, or verbose verbal vindication via vehemently and viciously vindicating victims. His role was to be an INSTIGATOR and let the people choose their own destiny.

    A true leader will help INSTIGATE you, and then when you're all fired up, they will show you the way. You've INSTIGATED me with the Thirty Day Challenge and I hope you wear this title proudly.

    Thanks,
    Raza
  • John · 5 months ago
    Hi Ed,
    I'd like to be in the running for a free 30DC Plus membership .. so
    I've been mulling over words all night to replace "Leader" in the 30 DC sense.
    I've come up with lots but my favorite is "Hub". (As in, we are creating ourselves as
    a hub, the spokes radiating out from us are our content, promotions, web pages, blogs etc.
    and the wheel around us is our tribe. Being a Hub sits a lot better with me than being a "leader".
    Cheers, John
  • webovator · 5 months ago
    John,

    I also thought of the word Hub, and I DO like it. In fact you can see me talking about being a hub and my colleagues being the spokes. Check out my entry called Networking With Other Superheroes here:

    http://www.webovator.com/blog/43/freelancers-su...

    So you've got my vote, since you actually suggested it first here in the comments. Cheers!
    Chris
  • Michael · 5 months ago
    Hi Ed. Don't know if made a deliberation yet, but if you haven't, I wouldn't mind throwing my 2 cents-worth in (not that you can get 2 cents anymore - he he he). Anyway ...
    While it's all really semantics, I think the new label for what used to be called "leader", should now be called "The One".

    As you note, when you look at any field of endeavour, while there may be many who can be considered to be leaders, there is only ONE who is out in front!.

    Rememberring back to the Matrix, Neo was considered by the masses to be the ONE.

    And quoting one of the ending lines in the movie Highlander: "... there can be only ONE!"
  • sreymm · 5 months ago
    Ed,

    You can almost smell the fear you have conjured up using the mere word leader. People have suddenly stripped themselves of all rational thought, and see themselves being thrown to the wolves. They imagine themselves being forced in front of large audiences. Every member of the crowd posed with pitch forks in one hand and a torch in the other. You realize with one small slip of the tongue you will be taken from the position of leader, tied to the stake and be flogged, stoned, exiled, beheaded, or whatever other horror your imagination can come up with.

    This is the problem with the word leader. People do not naturally envision the guy at the center of the party. The one who everyone wants to talk to. His stories have engaged the crowd, he seems to know what he is talking about. He is smiling, and everyone likes him. Even you don't agree with everything he says, but you are interested.

    Suddenly you realize. This person is not an expert or a guru. They watched a couple shows on The Discovery Channel (you-tube), read a few articles on the subject (blogs and ezine articles), scanned the papers for information on his subject (Google-alerts), and runs a small local group of interested people in the subject (friend feed). Even though he seems to be "leading the conversation" you realize he is little more than an active participant.

    You realize that none of these realizations make you think less of him. You know his name is "Frank" only because he said it is. His real name could be "Fred." Just because he knows something about "Australian Wild Goat Sausage Making" and he is willing to share what he knows, doesn't mean he makes millions of dollars at it. He just merely knew more than the rest of the crowd at the party, and they were interested, as were you.

    Now comes the real shift. You slowly lift your head away from your monitor, and realize the party was an online forum. The picture of "Frank" was his avatar on the forum. The conversation was someone asking a question on whether or not green or blue wild Australian Goats made the best sausage. You liked the way he answered all the questions, so you clicked on a link to "Franks" site in his signature, and read his blog, watched his videos (all of which were screen captures, so you only heard his voice), and subscribed to his newsletter.

    "Frank" (if that is indeed his real name), is a market leader. You won't see him on CNN or Oprah. The truth is, not enough people care about his sub-niche. Then reality really sinks in. For the most part, your sub-niche will be the same. Even as an "active participant leader" almost no one will know, or care. There is the anonymity you want. Call yourself "Frank," buy a picture of some random person, and be that person.

    Or, use your real name, use your own picture, pick a topic you are interested in (or seven), and first be the active participant leader, then move up to local folk hero, then run as mayor. Please realize the results are the same. No one will know, and no one will care. The only person you have to conquer is your own fear. Even better, be both people, create some controversy and competition between the two and their prospective "schools of thought" on the matter, and seriously cash in.

    Ed I believe you will teach how to overcome the fear. I learned from the video about the girls singing on you-tube.

    Market Leadership has some serious mental connotations that we conjure up. Perhaps a better name is "market enthusiast", "active market understandinger", or simply leave the title to the linguists and be the person your niche looks to OR even listens to for clarity, information, or even wisdom.

    Can't wait for this year.
  • sreymm · 5 months ago
    Here is my suggestion to replace the word market leaders.
    market slames.

    Yes I just made it up.

    S-omeone
    L-eading
    A
    M-arket
    E-d Dale
    S-tyle.

    Someone will have to come up with something better because Ed's humility will never agree to having his name in it. I personally prefer "market dalers" but Ed would never give it a legitimate thought.
  • Sue · 5 months ago
    Well Ed - you've certainly engaged my mind and my hope of online success one day and yet I've enjoyed my privacy/shyness too much to ever leave a comment - thank you for who you are and for all the times you've inspired me and no doubt thousands of others too!
    Ummmm I notice how I feel cautious as I leave my response, but outward I traval.

    I've now read most of the 74 comments on an alternative label for Leader and out I come with a suggestion:
    ACTIVATOR - an agency that brings about action or increases activity for the growth and benefit of all concerned.

    Maket Activator.
  • Brother Beno · 5 months ago
    As I see it ED, you are acting as the NAVIGATOR of this nitch. You are leading where you know where to go, in the fastest direction to get there but the other person is has to do their own steering.
  • Douglas Hardwick · 5 months ago
    Again, another good post with comments worth reading.

    It's not a very sexy title, but I think "facilitator" fits many of the qualities Seth G had in mind for an effective leader. A facilitator does everything for the group. He or she does those things that help the group reach its goals. But, even this term falls short. As others have suggested in earlier comments, there needs to be an element of vision that can inspire the group before the work of a facilitator is required. So, I really don't have a good replacement label for leader. I have thought about you and your role in the Thirty Day Challenge, however.

    If I were to describe your role as a leader in the 30DC, I would have to say you are like a "travel agent". We already know that we want to take a trip. As our travel agent, you suggest some interesting places to go. You suggest the means of our travel and you make some the technical arrangements we need to get us where we want to go. But, we decide own final destination. And, in the end, what we make of the journey is up to us.
  • John H · 5 months ago
    Glad I stumbled upon this discussion and post this evening. It's been very enjoyable

    Haven't seen this "replacement" definition of Leader yet...but its always been a description that I admire. Everytime I hear the word I envision someone who doesn't make excuses, but instead does what it takes to get things done.

    How about.....Rainmaker
  • toddjtx · 5 months ago
    Anxiously awaiting the start of 2009 30DC!

    I don't think anyone has stated these ideas - LEADER =

    EVANGELIZER = They have faith in their vision and begin to spread the word while gaining trust and followers along the way. Their goal is not sheep to do their will, but to turn thoughtful people into evangelizers themselves and thus exponentially grow the cause. Leaders can tire so they also know when it is time to follow, learn and listen to their constituency. They recharge their enthusiasm from the successes and goodwill of those whom they have helped succeed.

    Lesser ideas...

    CEO - Chief Evangelism Officer
    Actioneer
    Imagineer - ala Disney
    Action Hero
    Steward

    However, judging by some of the JibJab videos I've seen in the 2008 30DC perhaps Dominatrix would be the Ed Dale version of Leader.
  • Sam · 5 months ago
    How about "The Anointed One" ?

    Hahaha
  • HeidelbergChad · 5 months ago
    That's great! What about Market Messiah?!
  • Mike · 5 months ago
    A leader is somebody who gives direction

    The tricky part in giving direction is that the leader understands which direction is helping the ones the get led and not just the leader - even if that is not clear for the ones who get led

    right - did this understand somebody?

    Words to describe this are:
    Orientation wizard
    Path Finder
    Organisational Anchorman
    Passionate Navigator
    Foreman
  • Jasper · 5 months ago
    Hi gentle men,

    I am a member of your 30 Day plus Club and from time to time
    I steal time to read some of the postings. This week posting smacks
    on what we were talking about on my other membership. One of
    them is to learn by TEACHING others. When people gain knowledge
    and follow what you are teaching, you automatically become a LEADER.

    You DON'T need to tell people "I am your leader so follow me." It
    doesn't work that way.

    One other thing I have to say is that I suffer from this SHYNESS syndrom
    hence I have not produced a single video to promote my internet business
    so far. Hence I will be following this topic and learn how to resolve it.

    Jasper
  • joubess · 5 months ago
    Hi Ed,

    I always defined:

    Boss = ASSHOLE

    Leader always meant a lot more to me. A leader is someone who is willing to do everything he or she asks of everyone else, will go first into danger and hold the hands of the followers, and help everyone work as a team. I guess leader means more benevolent teacher and guide to me.

    Sherri
  • onthelake2010 · 5 months ago
    Leader = CATALYST = Ed Dale

    Catalyst speeds up a chemical reaction but it is not consumed by the reaction itself. The catalyst may participate in multiple chemical reactions.

    Ed is a positive catalyst in speeding up our learning process and will exist after 30dc as a mentor.

    Okay, it needs refinement but I like it.
  • webovator · 5 months ago
    Jet setter
    Trend spotter
    Pulse reader
    Spark.

    "I'm the trouble starter, punking instigator.
    I'm the fear addicted, danger illustrated.
    I'm a firestarter, twisted firestarter..."
    ~ Prodigy
  • Bart · 5 months ago
    Instead of a market leader you need to be a

    Market Huggy Bear.

    Starsky and Hutch were lost until they went to their trusted source on the street who always had the inside scoop. The low down that set them in the right direction, gave them the information they needed and saved them valuable time as well.

    Be your niche's Huggy Bear.
  • Bart · 5 months ago
    Huggy Bear too much for your market? Go with "informer" then.
  • Sandra · 5 months ago
    Hi Ed,
    I consider a leader someone who has enough confidence in themselves (not threatened by others' abilities) to be able to be an encourager to others. I would call a leader a Life Encourager. The leaders that I have looked up to in the past and also those that I presently follow seem to find ways and things to say to get you started on the path of your choosing and keep you encouraged to keep you going. An encourager can bring life to dead or dormant thoughts and dreams and be the wind to help you fly.
  • Solfeges · 5 months ago
    I think I have come up with another name for “Leader”: “Belong Jockey”. Let me know what you think.
  • hamzadavis · 5 months ago
    Leader = Influencer, Champion, Example, Catalyst, Connector
  • Fred · 5 months ago
    A Leader in this context is an assumed "Authority" on their subject or niche. They talk the loudest or most often answer questions faster. You can even cut and paste it in, and your article will still sound right, except where your explaining your definition of the asshole or bully that felt it was their jobs in school to make themselves feel better by making you feel like shit.
  • Danny_Batelic · 5 months ago
    We're all pilots of our own lives and of those that choose to travel with us.

    Great post Ed! Man United are still the perfect example of modern day success and yes this was written on a PC, but I'm going to banish it the minute I do what it takes to get that first mac.
  • Danny_Batelic · 5 months ago
    Ed, maybe there's nothing wrong with the word leader and that the first step in leadership is to become comfortable with the word itself.
  • Manyamickle · 5 months ago
    This new awesome title should encompass the idea of knowledge, expertise, learning, authority …. and be cool!
    So I submit “Nichemeister” (pronounced neeeech not nitch).
  • Dale · 5 months ago
    Wiz (as in Oz) pulling the strings behind the scenes. Could be used in place of leader in any sentence. Team wiz, market wiz, niche wiz.
    Take us to your wizzer....uh..maybe not. :)
  • micmol · 5 months ago
    Everybody has a mountain to climb and the "smartest" people I've ever encountered are the people that surround themselves with the best equipped "leaders" to "lead them to the summit".

    This made me instantly think - Market Sherpa

    Obviously, the most well known Sherpas is Tenzing Norgay. In 1953, he and Edmund Hillary became the first people known to have reached the summit of Mount Everest.
  • ApaOps5 · 5 months ago
    I like Sherpa its very fitting. They climb the highest mountain more often and faster than anyone.