DISQUS

The Tubbynerd: It’s Not You It’s Me - My Goodbye To Facebook Friends

  • WendyMerritt · 10 months ago
    I had started adding people that I didn't know to my facebook account. The numbers became too great and I thought that was insane so I deleted them. You're right...some got angry. Get over it! I love being able to keep in touch with my kids, colleagues, high school friends...but only the people that I know or friends-of-a-friend. I left myspace (kept my artist account though) because of all the spam and porn and fled to facebook for the safety.

    I use facebook pages to handle everything that is not personal about me. The pages give people a place to feel connected to you but not intrude on your personal life. Personal gets to be just that...personal.

    Thanks for your brutal honesty about your paparazzi...LOL

    blessings,
    Wendy Merritt :-)
  • SRivera · 10 months ago
    I can't believe I was using Facebook properly!

    I do have a very limited amount of people that I don't know personally but I strategically request them because they are great contacts for my projects and Facebook allowed me to contact them since I didn't have any contact information from them. For those "friends" i created a Friends List to share only appropriate information /photos of me with them.

    Ed ...we've never met ...so.....
    Bye from my FB Friends....

    :(
  • Chris · 10 months ago
    Well, my great guru - it seems you understood... ;-)

    As much as love your teachings in 30DC, Edge, etc. I never agreed to your facebook lessons and the hype you made around it. Well at least I have a facebook account, probably thanks to you, but I never accepted these "Hey I'm also doing 30DC, lets be friends" invitations. Because I don't really care about these people. And we can anyway meet in special groups. But my experience showed me that facebook-marketers fill their pages with duplicate content, stuff I've already seen in through rss or on theirs blog.

    By the way, you fear about hurting people by de-friending can be neglected in my opinion. I would be more hurt if I'm your friend and you ignore me and my messages (as you probably did with many "friends " lately)
    Maybe I'll help and after work I log into facebook and will cancel our friendship

    Your not-real-friend
  • Frans · 10 months ago
    Facebook is really good for friends and family and I understand what you are saying.

    I'm just sad to see you go as I've been following you (not only on Facebook) from the second 30DC and think of you as a friend even if we've not met personally. I saw (virtually) your children grow up and your move back down under.

    I'll keep following on Twitter.

    Regards,

    Your "friend",

    Frans

    PS. Will you be teaching us the correct way to use Facebook on the Edge?
  • eddale · 10 months ago
    Don't get me wrong. I still fully intend on making money from
    Facebook - I'm just pretty sure trying to do it from my personal
    account is not the answer. There are Facebook Pages, Groups,
    Demographic PPC and applications.

    The market is moving to Facebook - My guess is we need to move with
    them. A KEY part of Understanding The Market is asking, why are they
    going to Facebook?? Thats what I'm working on.
  • AlexSchleber · 10 months ago
    Marketing overtly from your personal account is also against FB terms of service, hence a bad idea. For that reason, I decided from the get go that the main of FB was going to be for a limited, mostly real-life friends/acquaintances gang. A few hundred is PLENTY. As you state, the key to FB marketing is really the groups, and within groups, it's really videos ($10k nugget BTW, free for anyone who's paying attention; only people don't take action, and there is a more pronounced barrier to good video creation...).

    Sadly, FB appears to largely have killed creative/useful apps by relegating most of them to the "back tab". The main profile tab has become much more like FriendFeed, without all that FF usefulness/genius :). Made FB more of a "Rolodex with email and pictures" again...

    BTW, I am of the opinion that we are seeing the full force of the mainstreaming of FB right now. The growth will eventually subside, while Twitter is only on the cusp of mainstreaming. Grew 800+% last year according to Compete, with now the 3rd most visits of any social media site (and that's not counting heavy users with Tweetdeck, Twhirl, etc. desktop clients!).

    Not sure where you get the 36 year math, but if Twitter goes 8 fold from currently ~ 5M users, that would be 40M next year, and 320M the year after, no? Of course it won't stay at the 800% rate that long, but my guess is it will be used by 50M+ soon enough, unless something really drastic happens.
  • Susie Pitt · 9 months ago
    Chris nasty! nasty!!! I think I speak for most people when I say Ed Dale has got to be one of the nicest most generous guys on the net.
    You sound like a very needy person and I would really take a look at doing a bit of personal development . If you criticise a guy like Ed God help the rest of the world
  • May · 10 months ago
    Actually, there is a better way than deleting yoru profile or friends.

    1) You can choose whose updates you want to see on your home page by selecting names via the link at the bottom. This way, all the noise is deleted!

    2) You can segment the real friends into a real friends list and then set the permissions of who sees what for which lists.

    Many other tricks to use to make it a more user friendly environment. So facebook can be many things to many people. To keep up with friends and to do the business thing too.
  • dml1us · 4 months ago
    I love you explanation my friend, thank you this page has been so useful to me, FB; has been a challenge to learn how to manage your friends, and how to manage all the services that FB has. It is true you need to read and read until you findyour anwers. Like I did now. I still did not find my anwers but it keept my sleep and awake until early hours of the morning. I still would like to know how in the world I can limit the view of my contact to my children. They do it to me and why I cannot do it to them. They only let me see the contacts we have in common. So that is why I got into this mesage board looking for anwers on how to limited the view of my contacts to my children whom they happen to be in my contacts. my email is: If somone have the anwer; I would really appreciate to get some advise. dml1us@aol.com
  • Suzi Dafnis · 10 months ago
    I think this is a great move.. will watch with great interest.

    I wish I could unfriend so many people (with offending anyone). I, like many, automatically friended when this was all new and that was the 'thang' to do... and well, we did have 2 friends in common and surely I should not be rude. Bah!!!

    I don't know bloody half or more of them and will probably never exchange a meaningful anything. I have been far more selective with Twitter and reaping the rewards of a truly great network, interesting conversations, great connections and resources.

    Hey Ed, also wanted the opp to say how much I am enjoying Internet Marketing this Week (http:internetmarketingthisweek.com). I was commenting to someone today how the quality of the show is definitely remarkable.
  • Richcroc · 10 months ago
    Actually what you're saying makes a whole lot of sense. Me too am guilty of accepting a whole lot of people as my friens. Mysef I've only ever afdded a few, one of them was you! But okay cool, I guess we're not relally friends then ;-)
  • drmani · 10 months ago
    Awesome!

    I'll read it again, think about it for a few days, and very likely, follow in your footsteps, Ed. :-)

    All success
    Dr.Mani
  • Adam Gersbach · 10 months ago
    I totally get it Ed. but hey we simply live and learn no matter how high up the IM ladder we stand. I respect your honesty and your wisdom really shines through in this post.

    It's strange you know the internet is becoming more and more social and what do we all hate more than anything. A salesperson doing their sales thing at a BBQ, party any social event. The mad MLMer that just won't shut up when you would liek to mingle with the cool dudes etc etc.

    We just can't go in as a marketer. we have to be ourselves while socializing who simply has a link to a way we make money. There's so many cool ways to do this yadayada...

    Heck! Internet marketing in it's web 2.0 form is only a puppy... in time many IM'ers will mature and come to a point where you are now... what a better place the IM world will be. Most humans will all be IM'ers in some way shape or form eventually.

    Thanks for being a true pioneer and taming the new terrain before the rest of us follow you to wherever you are going.... :)

    All the best Ed.
  • Ange Recchia · 10 months ago
    WOW Ed. This post blew me away. I totally understand where you're coming from. My "friends" list is 1/5th of yours and I have cut back on what I do get into my minifeed. Only recently I have connected with family and friends IRL (in real life) on Facebook and it's been fun gossiping and playing with them... catching up on their lives and they catching up with me. So far I have managed to keep a lot of the noise out.

    Good luck and I will be curious how it pans out for you. Will be watching your twitter updates and I'm sure you'll tell us all about it in your emails.
  • changenow · 10 months ago
    Hi Ed! :-)

    I completly understand you - if you want to use it as a tool to REALLY follow friends and family - it's the best thing you can do! ;-)
    Maybe this is web 3.0 ... ;-))

    And I know you'll find a way to use it for marketing anyway... ;-))

    So keep going - and be happy that the people who "hate" you for this - are gone, coz they are no friends in any way!! :-))

    Many greetings from Winter Germany!! :-)

    André
  • @TraciKnoppe · 10 months ago
    I'm one of the few that's been on Facebook for awhile & hated those cutesy apps so much I would then avoid logging in. @MariSmith is 'the' go-to person for all things Facebook for business.
  • Hugh · 10 months ago
    Fully agree. I never had a massive friend following but did accept rather too many 'friends' that I don't know. Annoyingly the real friends, who I do know, seem to be growing so I have to spend more time on Facebook than I'd intended and, annoyingly, it is becoming a useful social tool, so I'm gradually ditching the make-believe friends.
    By the way, when I was initially trying to set up a Facebook account I accidentally created two accounts, so it can be done. I ended up cancelling both (which was a bit of a chore if I recall correctly) and starting again.
  • Troy Nickerson · 10 months ago
    Good job Dale. I use Facebook only for family and friends. It's a huge pleasure to keep in contact with those that I've known since childhood and Facebook makes it easy, fun and safe. Who wants to share family photos with thousands of strangers or business associates? It's personal, and Facebook is ideal for this purpose. I wouldn't turn my Facebook profile into a business tool for anything. Hey, there are plenty of useful online 2.0 sites, tools, etc for that.

    By the by, I resisted Facebook until last Spring when a high school reunion was looming. My school had a set up on FB to show who was going, scheduling information, etc. I signed on just for that and then my old friends "discovered" me. Then I was hooked. I wanted all of those precious photos of old classmates drinking beer from a bong! Since then there have been family birthdays, parties births and deaths.

    Facebook is personal. That's all there is to it. I wouldn't use it as a business tool for all the money in the world. I think you'll enjoy it much more now Ed. Congrats.
  • Frans · 10 months ago
    Facebook is really good for friends and family and I understand what you are saying.

    I'm just sad to see you go as I've been following you (not only on Facebook) from the second 30DC and think of you as a friend even if we've not met personally. I saw (virtually) your children grow up and your move back down under.

    I'll keep following on Twitter.

    Regards,

    Your "friend",

    Frans

    PS. Will you be teaching us the correct way to use Facebook on the Edge?

    PPS. Sorry for posting it in the wrong place to start off.
  • Rod Hammer · 10 months ago
    Thanks for once again putting into words what i have been thinking. I wish there were a way to classify levels of friends, i.e. personal, business, casual, wtf, and so on...or at least levels of priority like gold, silver, bronze, potmetal....and those with hioghest priority only will display real time while the rest get sent to a bucket for later perusal.

    that would sure make FB a fun place for me again, anyway. thanks, Dale...feel free to drop my account like Enron stock...I understand and forgive you...sniff...sniff....really, I'll be OK..... ;-)
  • Pam Dodd · 10 months ago
    Amen. I figured this out about Facebook a while ago, which is why I haven't tried much marketing there. I won't be offended when you close your doors to people who aren't really your friends. You can be found so many other more appropriate places. Go for it, Ed!
  • Steve Tallamy · 10 months ago
    Brave move Ed, something I think a lot of people ought to consider. I have nowhere near the number of 'friends' that you have but 80% of them are people I have never met, never likely to meet, and if I did meet them probably wouldn't get on with! Much as a friendfeed room it is far better to start a fb group or page to communicate with people (not friends) of a similar interest. Hey I support Manchester United but that doesn't mean I want to be friends with every one else who supports them. So I agree with you Ed, keep non friends out of your fb update feed and put them into a group, room , forum or membership site where they will be happy to chat to each other and buy your products without worrying about spamming them.
    I will be interested to follow your progress and may well tidy up my own fb friend list, so don't worry I wont take it personal when you de-friend me :-)
  • Peter Davis · 10 months ago
    Ed, I agree with pretty much all of what you said. Frankly, it excites me that so many marketers haven't "gotten" Facebook yet. (I hope they never do! ;)

    But, for you personally, wouldn't it be easier to just set yourself up a second account. A personal account where you only add your true friends. Seems like a waste of time to sit there going through 5000 "friends" to decide which ones you really want to hear from and which you don't.

    And, it eliminates the potential you spoke about of alienating any of your fans.
  • Ben Ray · 10 months ago
    I wonder, if everyone did this, allowed only folks they have met, and or family members only, then Facebook would not be growing "a twitter" every 10 days. Just a thought.

    Ben
  • Laura · 10 months ago
    I for one, discovered that Facebook is a friends and family site and is best used that way. I get such great pleasure from keeping up with friends and fam on the homepage feed and using the fun apps to play games with them. It was a very natural shift to move away from marketing with Facebook (as I didn't have many contacts for this purpose anyway) and move toward keeping better in touch with those I truly love. Do what you need to do to find the true joy (and addiction) that Facebook is.
  • Anne E · 10 months ago
    Ed, you're just not using the right Facebook features! You don't have to dump all your friends and start over to avoid the overload. You just need to use friend lists and view their feeds on your home page. Here's how:

    1. Go to your friends page, and click "Make a new list." Create lists for all your types of friends (family, colleagues, TDC followers, etc.)
    2. Select each list, and use the "Select Multiple Friends" to put your friends into the lists. It will be a bit more difficult for you because you'll have to work through 5,000 friends, but do it once and you'll be done for good. Use the filters to make it a bit easier. I would even create a "favorites" list for your top friends.
    3. Now that your friends are organized into lists, you can easily see the latest info from your favorite friends. On your home page, look for the down arrow on the right side of the feed menu -- that's the one below your status that starts with "News Feed." Click the down arrow, and select the group of friends that you'd like to view.

    I've also blocked many of the clutter-y applications, which reduces the amount of items that make it to my inbox.
  • eddale · 10 months ago
    Anne,

    That is an excellent tip - but it's excruciating to do - If they had
    that functionality when I got all my friends -would have that made my
    experience any better?

    And here is the other thing - and this will sound like an enormous
    wing and that Im so up myself - but if you have a couple of hundred
    people a day doing that - It would take at least an hour out of my
    life to "categorize" people and then of course I would get behind and
    miss people I actually am really keen to see what they are up to.
    Outsource it - could do - but doesn't that miss the whole point (more
    on this below)

    Compare to twitter - I have to do ZERO work - people just follow AND I
    can of course message them any time I want with out restriction - if i
    sent out mail on facebook to a group with even a hundredth of the
    frequency I tweet (or for that matter send mail out to my lists) my
    account would be shut down with extreme prejudice. The other cool
    thing - if people think I suck on twitter - BOOM! I'm out of there,
    blocked of de-followed - no fuss, no muss - Facebook make it to hard
    to unfriend and too easy for people to pull the spam trigger. People
    will do what ever is easiest and if that's "Call Spam" they will do
    it, the Facebook Ninja will hit and you'll be left with the smoking
    ruin of an account.

    Like I said in the article - With the current tool set I can't
    dedicate the time to manage it. Outsource it I hear you say! That's
    like outsourcing Twitter - I would never do that in a Million Years -
    Twitter is smooth like butter allowing me to respond and get back to
    people who need my attention - because I was smart enough not to go on
    a "follow you follow me frenzy" (now there is an unpopular stance -
    but I'll stick to it) I have very close to zero noise but thanks to
    RSS Feeds and live twitter searchers (not to mention the modern
    miracle that is friendfeed) I can manage it beautifully.

    On Facebook for me, it's the pure magic of seeing my brothers goofy,
    slightly drunk face half a world away obviously having a good time.
    That to me is the magic of facebook and hard numbers man that I
    am...the crowds don't lie... the market is moving to Facebook, and as
    a proud card carrying member of the Marketing fraternity my job is to
    come up with an ecological and engaging way to do said marketing.

    Ed
  • Michel Fortin · 10 months ago
    BRAVO!!!!

    Excellent article! It's exactly our philosophy (Sylvie Fortin and me), such as with auto-follow on Twitter, and this makes a perfect point. Too much noise makes no friends -- it just becomes a crowded bar where everyone in it propositions you!

    Thanks for posting this, Ed. Very cool.
  • Lou D'Alo · 10 months ago
    Right On Ed!

    I'm a facebook/twitter newbie, and have been doggedly avoiding using facebook and twitter as a way to eavesdrop on hundreds of thousands of one or two line messages that I didn't need to know from people i've not even met.

    Seriously, do I need 5000 people acting as RSS aggregators for me, referring me to every goofy tip, tool and poem they've found online? I've got a Google Reader account that does the job just fine.

    And do I need to know every time someone gets a pizza, or is watching the football game, or is taking a pee?

    Not really.

    Some folks say, "It's like being at a party all the time".

    But would I want to constantly be at parties with thousands of people I don't know, have no interest in my business, have no potential of being clients, and likely not going to ever be real friends of mine?

    Not really.

    Not to mention, the digital age just makes all this unwanted "noise" faster, louder, more immediate, more urgent, more demanding.

    Frankly it gives me anxiety attacks.

    The trick though, as you say, is to find the balance between mindless wastes of time and valuable, relevant, fulfilling connections. And, in the process, use it to build a business.

    Admittedly, I'm a long ways away from figuring that out ...but keeping an open mind.

    Will watch your journey with interest - thanks for sharing it.

    Lou
  • Logan D. Williams · 10 months ago
    I totally understand. I am one of your Dominiche customers and saw your Underachiever 2 as a bonus for buying Frank Kern's first Mass Control, I tried to get in touch with you on Skype (you gave me your username) because we were actually NEIGHBOURS (well, I lived on MacFarland St, round the corner) and I still couldn't get a response from you.

    Way to go Ed, I pride myself on having met (or at least sincerely wanting to personally meet) every facebook friend I have. If we ever do eventually meet I'll shout you a cafe-latte - when I get back to Brunswick.

    Until then,

    Logan D. Williams
  • eddale · 10 months ago
    Hey Logan

    I lived on MacFarland street until 2001!!! (Still own a house there
    actually) and lattes are good
    (actually best in the world in my view)

    Actually this raises a point on a companion article - I think we
    should all network more - but in the appropriate place - I attended a
    meet-up in Melbourne before xmas - totally awesome and then Craig
    Eubanks (who will still be a facebook friend!) organized an enormous
    meetup in San Francisco which was totally cool - A lot of people go to
    expensive conferences to do this (like me!) but simple meet-ups in
    coffee shops is a superb way to go
  • Jeff · 10 months ago
    Ed,
    You got me on to facebook and I am thankful for it. Just connected with my cousin in Sydney I hadn't talked to for years. You are right, facebook is a fantastic tool to connect with friends and family. I'm sure you know about all of the tools to adjust what comes across on your news feed. I have about 2800 friends myself and I am going to take the time to weed through them and create appropriate lists. I'll de-friend many of them. Just the approach I'm going to take. I think facebook is a great place to build a brand, and I can do that without spamming my friends. If I market something else it might be appropriate to create somewhat of a Chinese wall between my personal profile and the business page. I look forward to your evolving thoughts on facebook marketing on the Edge. Jeff
  • Art · 10 months ago
    T_T *cry* That was such a touching story...

    Everyone! Let's all delete our Facebook accounts so that Ed doesn't have walk alone!
  • fi · 10 months ago
    Seems very drastic - why don't you just delete a few strangers a day until you are back to proper lists? or use lsits properly - reserve feeds for friends!
    I have about 350 friends - i know 95% - but agree with you - if i dont care what they do - i should just remove them to free up friend feed for important news or restrict who i read news from :)
    but - no - not starting to upload all those pics etc again!!!
    and removing friends is actually painless
  • Tanya · 10 months ago
    Good for you Ed! I love my Facebook for just that - renewing contacts and keeping in touch with friends and family who live all over the world now xx
  • msfitts · 10 months ago
    Ditto !!! I have nowhere near your number. I started getting fed up with the white noise and friends who "spoke" in languages I didn't understand ... so i cleaned by Facebook out - I have about 40 friends left!
  • AllisonR · 10 months ago
    A month ago I manually removed every "friend" from my account that I could not say that I had met in real life. or that I plan to meet. This totaled many hundreds and took about an hour of clicking confirmations that I really did want to unfriend this person. I didn't say anything to anyone at the time, I just dropped them.

    Guess what?

    Not one person said anything....great "friends" hey?

    Since then an amazing thing happened, a "real" old schoolfriend friended me, which has led to me finding some pictures of 15 year old me that I have either never seen before, or had forgotten entirely. Amazing stuff. Also a reminder about a pash at a school dance (but that is a story for another day). The pleasure I get from using Facebook the way it was intended, far outweighs any business benefit I was receiving the other way.

    Enjoy the feeling Ed when every bit of information you see on your wall is something you really WANT to see!
  • CoronadoCookie · 10 months ago
    Hi Ed, I thoroughly understand your feelings on this subject and know that you have felt this way about it for quite some time. One of the ironies is that many of your followers > friends got involved with Facebook at your suggestion during the TDC. At that time we were encouraged to form groups, befriend each other and follow people like you & Dan, etc. Of course that was before the Twitter craze.

    I have lately been in numerous discussions about the "uses" of Twitter, Facebook & Friendfeed. As tools evolve and new ones are introduced, people's perceptions about how they use them change. I think that whatever your personal uses are of any of these services, you should make sure they add quality to your life.
  • eddale · 10 months ago
    This is a good point - I really did encourage this! I did encourage it
    and I think, I was wrong.

    That hurt.

    I still think people can have a successful business marketing with
    Facebook - I think you need to look at the right tools for the job.

    Ed
  • Bryan Eye · 10 months ago
    Ed, you are a wealth of information and inspiration. I love reading your content, but it is so hard to read your blog because of the colors! I sure don't mean to be critical, but any chance you may update its design in the future? Sorry! (This will really get me some points). Don't stop writing though! =) - Bryan
  • eddale · 10 months ago
    Actually, having been through a bit of a creative journey in January -
    I put this near final Draft up on the blog to get some feedback - next
    and final stage is to make it look pretty and put it out as a PDF
    report.
  • Bryan Eye · 10 months ago
    Awesome... I hope I didn't sound like a party pooper! Ha... Love your content. Thanks for the feedback, Ed. - Bry
  • ian hagerty · 10 months ago
    Ed, are you sure you can actually cancel your account, i know it is possible to deactivate..and if you change your mind you simply reactivate and it's all back again, but i haven't seen a cancel or delete button!
    Maybe you can start a new personal friends only account.......
  • ImaNicePerson · 10 months ago
    I only use facebook for friends. It's a great way to reconnect with old friends I haven't seen in years. Although I'm new to twitter it appears to be a great way to share info and insight with larger groups.
  • Travis Campbell · 10 months ago
    Excellent post Ed, and very thought provoking (IMers are NOT normal). I've learned a lot form you, and that continues in this post. As for Facebook pages, I think that is why Facebook designed them to be so good for SEO purposes. Your thoughts?

    Looking forward to your update on this...
  • PhillMason · 10 months ago
    I wish you the best of luck Ed. Shame you couldn't auction off your account to the highest bidder and give the proceeds to charity, but I guess having some crazed marketer out there using the "ed_dale" Facebook account, may just be a tad too scary :)

    I hope it goes well mate.

    All The Best
  • Joyce · 10 months ago
    Hi Ed,
    Its funny, I was thinking the same thing.
    Its seems that just this past month I have received so many actual "friend" requests from high school / co-worker and friends.
    They are just getting into social networking and I've enjoyed my conversations with them.
    I may be right with you on this one.
    take care -- no offense taken.
  • charlierobinson · 10 months ago
    i know it. glad someone else wrote it. xc
  • Lisa · 10 months ago
    Totally agree. I was fortunate enough to start small, and I created separate pages for work and personal for this very reason.
  • Helena · 10 months ago
    Brilliant, as usual. I totally agree with what you're saying, and am thinking that I might just follow in your footsteps here. As a marketer I love talking to people and meeting people, but there are times when I think that it would be really nice to have just one place online where I can just be myself with family and friends that know the real me.
  • CaroSmile · 10 months ago
    Actually I've been doing this for a while quietly myself. As in I wont accept invitations from people I don't know - especially ones that do not include a personal message. And I have also deleted some 'friends' who have tried to market to me via endless messages. And your post has inspired me to up the anti on that - as still I let in a lot of people who I don't really know, yet feel a true warmth for due to involvement in 30DC - and because of that I don't use Facebook much, because I still like to keep my private life private and for those in my 'inner circle' so to speak.

    So couldn't agree more Ed with your post.

    Caro :-)
  • Stephen · 10 months ago
    I must say I'd lost interest in Facebook lately with the amount of requests that I'd been getting, it's impossible to go to them all and I really don't want to offend anyone...

    Anyway, I've saved you the trouble of "removing me from your friends" and will be looking through my list to narrow it down even further. I was wondering what to do about my FB problem and you've voiced it and made my decision easier.

    Smiles
    @peacefulwarrior
  • Matt · 10 months ago
    You know, Ed, it takes a big man to admit when he needs to try again. I wish you the best of luck in building a Facebook network that makes you grin every time you log in. Be careful, though, it's HIGHLY addictive! ;)
  • alpinefolk · 10 months ago
    I agree with your post, I have found some old friends on Facebook I haven't seen for 10 years. This is the power of FB, That would not likely happen if I had 5000 friends I don't even know. It's about rebuilding old networks and consolidating current connections.
  • edgegirl · 10 months ago
    Right you are. The pages, groups, etc are the way to move into what you want to do if it is reaching out to others that are not your friends.
  • David Perdew · 10 months ago
    Ed - excellent report. I practically stopped using my Facebook account when I realized I was going in to just clean out the crap. You've made me really rethink what I'm doing there - or not doing really.

    I have to wade through a ton of stuff to get to a message from my daughter. She and many more of my friends love Facebook - I hate it because, as you pointed out, I'm using it wrong! It's for friends dummy...not strangers.

    Thanks

    David Perdew
  • Marysia/ishabluebell · 10 months ago
    Ed I'm sure you're doing the absolute right thing. Here's hoping it turns out really well for you.
  • better email deliverability · 10 months ago
    re: unsubscribe link at bottom of every email.

    bottom of the email is relative. many high profile marketers are fond of hiding the unsubscribe button and actually promoting this horrible tactic to their followers. not smart and makes it easier to hit the spam button

    big jason
  • eddale · 10 months ago
    They are boneheads for doing so - if your not interested in what I
    have to say - I don't want you on my mailing list. It just sad, used-
    car sales tactics - Thanks for bringing it up Jason

    Ed
  • frann · 10 months ago
    all of us who follow you on twitter could unfriend you on facebook, would that help? You would then have less people to unfriend.

    '
  • David Phillips · 10 months ago
    Ed
    Just a quick note, I have followed you on twitter and facebook since the Thirty Day Challenge in 2007. I understand where you
    are coming from. I don't approve everyone who requests it on facebook and don't follow everyone on twitter. There is just too
    much noise if you do. I too use facebook to stay in touch with people who mean something to me. While I haven't met everyone
    personally yet they do have something I find interesting to contribute to my day what they can teach me in the process. One thing I find is
    people are interesting and getting to know them is fun but the numbers can get to be overwhelming if you let them.
  • MariSmith · 10 months ago
    Wow, Ed - this is sure a fascinating strategy. However, I agree with you 100% on removing Facebook friends who are NOT a fit for your network / target market.

    The way I look at it is this: With over 165 million active members on Facebook - and hurtling towards half a *billion* within the next 16-18 months, if we can *only* have 5,000 of them as our friends, then those 5,000 spots are to be coveted. I see my 5k friends as a mix of high-level influencers, potential clients, dear personal friends and family members. Facebook is powerful for creating consistent visibility - it's not who you know, it's who knows *you*! ;)

    FB Groups are great for messaging up to 5k members. FB Pages have their place for SEO. Well-created and respectfully promoted FB Events can be effective.

    As for everything else, I always encourage peeps to make *best friends* with the "Ignore All" link at the top right of the Requests page. In fact, I use the incoming app requests, pokes and other nonsense as a way to screen who I might unfriend. Not that I can never interact with that person, 'cuz there's always my Page, Groups, Twitter, blog, etc. etc.

    Also - you'd mentioned you missed out on important data in your News Feed from family members etc. - for sure I recommend creating Friend Lists and then click that teeny down arrow in your News Feed filters to only view data from specific lists.

    Best of luck on your new-and-improved Facebook journey!! I'll be watching to see if you dump me and add me back. haha!! I love ya either way.

    Cheers,
    @marismith
  • Rhys · 10 months ago
    Absolutely agree , I just got back from 3 months travel in Europe and have about 30 friends on face book .They couldn't give a rats a** about any marketing systems but are really happy if I am successful and would ask me directly because we are friends how to succeed. Great tool to keep in touch and there is always too much going on to even see any adds on there. Some things work as they are designed too and should be kept that way.
    Always Interesting
  • Corrinda · 10 months ago
    I think you're spot on in your thinking
  • John Fogg · 10 months ago
    Ed, you helped create it...
  • eddale · 10 months ago
    I did John - and that delicious irony should not be lost on anyone!!!!

    Ed
  • MMMomma · 10 months ago
    @MMMomma I have been on Facebook for quite awhile and found it disturbing to get so many requests for friendship from people I did not know. The updates from these so called new friends were nothing but marketing ploys. Hoping my friends would read their marketing messages. I signed up for Facebook to keep in touch with long distance friends, to read about upcoming births, see the photos and give advice. Gathering friends for the purpose of popularity is not what Facebook is for. I do have a Page on Facebook , many groups and I advertise heavily on there as well, but I separate that from my personal identity. Originally I had my nickname on Facebook and someone reported me, they said unless I registered with my real name that my account would be deleted. I have been "warned" about the amount of email that I send, and I was banned for a day for sending messages to one of my groups (which is not for the purposes of marketing my business) . So I support you in your decision, you will NOT get a rude message from me and I will look forward to your comments via Twitter
  • TechDogg · 10 months ago
    I totally hear you Ed. It can become pretty noisy. I like to keep up with my friends' birthdays and the other day, I got a b-day reminder for some IM friend who's name I had never saw (or didn't remember, getting older sucks!). This was just after I had gotten in touch with an old acquaintance form college. It soured my mood a little bit. I immediately went to my "IM friend's" profile and removed her as my friend.

    Frankly, that post you just wrote was something I was thinking of doing lately. I think I'll just go ahead and do it now!

    Before I go, I'd like to point out that in the process of adding "IM friends", I was able to convert some of them into real friends. These new found fridnds are definite keepers!

    Good luck, Ed!
  • Debbie Kessler · 10 months ago
    Ed, I think that all these updates, email spamming, clanging words of marketers are spilling all over us. It seems that all the words are screaming in my ears. I am visual, but my ears seem to be ringing. :) Could we be involved in too many social networks? With all the social networks how can we truly be social. I have had to think really hard at where I was going to invest my time and energy and be the most successful. I chose the networks where I can make a geniune impact to represent myself in a positive and uplifting manner. It's our networking suppose to reach out and touch others in a beneficial and warm manner? It's networking about relationships? I believe the gurus of internet marketing should go back to the "think tanks" and do some critical thinking.

    We can't be everything to everybody. But we can focus on people, relationships and creating goodwill.
  • jorgeblanco · 10 months ago
    Many people said it already, it is just how the tools evolve. We find out better tools for doing what we have been doing so far and we update our use of the current ones. As Ed said, Facebook is a great tool for really following what is happening with your friends. A simple picture that might mean nothing to a stranger could be the world to you. Likewise, if you do not care for the people you follow in Facebook, you will just get a ton of meaningless feeds. I agree that Facebook pages and groups will take on the marketing side of things, and your personal feed should remain that, PERSONAL. I personally have a few hundred strangers on my account and although I think it will serve me as an initial burst of exposure, it is and will continue to be unmanageable in the long run. Like Allison said, if they are real strangers, they will not even notice you stopped following them.

    BTW, remembering the lessons of "The Tipping Point", I guess the 150 rule stands its ground, even on Facebook!
  • Ron · 10 months ago
    Ed, you don't have to delete your account to elminate the "noise." All you need to do is click on the "less of Jimmy" feature and, in a nanosecond, you will only be exposed to posts from your inner circle. Best
  • eddale · 10 months ago
    It is useful for people you cant really Divorce Ron - but in my case
    it would take ages of my time to fine tune for 5000! Besides, i need
    to make time to consult with people like you!! Look froward to
    speaking next week!
  • Frank Dobner · 10 months ago
    Facebook has become sort of an intimate place for me that allows Twitter in so that business comes into my personal space, but my personal stuff stays in Facebook. This is the position I have come to rest upon. No master plan involved. I have un-friended some people that seem to be lurkers not contributing or sharing much of themselves. I do not think there was much trauma involved with de-friending someone since if they are not playing the way I want, then they can hang out on the doorstep.

    I think the thought-stream in your article was refreshing because as I have proceeded through the use of social properties for my life and business, I have gained a more thoughtful appreciation for what the assets will bring to my life, my music, my business and my people. Each one of these facilities should be used differently. Please continue to share your thoughts. They are much appreciated.

    If I were on your Facebook, I would not be offended.

    Frank Dobner
  • Rob · 10 months ago
    This is how I have always used Facebook. It's like a little corner of sanity on the web for me with friends, family and some people I lost touch with. There are a few people I don't know I added as friends after they requested, early on, but I don't need them really. Facebook is communication with back home for me (I live 6,00 miles away from most of them)
  • Sean · 10 months ago
    Ed,

    This is an awesome tactic!

    The people that really know marketing know what your really doing & it totally makes since... Having 5,000 people on face book is truly worthless. But having 5,000 people in a group on face book that will grow at a steady rate of 300 to 500 per day that you can eventually persuade to join your mailing list ... Now that is Face Book at it's finest!

    You're my Internet Marketing Hero!
    Sean
  • marcwitteveen · 10 months ago
    Hello Ed,
    Your article is an interesting read. Unfortunately I did not follow Barack his election campaign; though I was planning to do so on my domain http://www.presidentialelectioncandidates.net because from the beginning I believed it would be a historical campaign.

    What I am doing at this moment I am going through the website http://www.Barack20.com and I’ve ordered the book Barack 2.0 by Brent Leary and David Bullock at http://www.lulu.com/content/5508095 and I am looking forward in reading it.

    What I find interesting is that other heads of states, i.e. the prince Willem-Alexander of the Netherlands are lending elements of the Barack media campaign. The prince of the Netherlands recently went on a trip and instead of taking an army of journalist with him he decided to do a blog himself (not comparable with Barack his campaign but it is a step into the right direction).

    I foresee that in the coming elections in any other countries they will copy Barack his concept of campaigning and focus more on the Internet thus attracting a younger audience. The question here is, how will they target the older voters? Traditional media, news papers, magazines, television, radio, etc?

    Coming to face book, I have around 150 or so “friends” on my private account so it is still manageable. Though I believe that getting these people to “move” and do some action, either subscribe to a mailing list, buy something, click on a link is ratter hard to do. Why? Most people that are on the Internet now are approximately 30 years old and grew up with the Internet thus result that they learned their way in filtering messages, emails and sales letters. So unless you have a laser targeted campaign, sales letter, etc. then it will, to my opinion, be hard to get the current generation to move.

    Or am I wrong?

    Just my thoughts!

    Marc Witteveen
  • Sean · 10 months ago
    Ed,

    This is an awesome tactic!

    The people that really know marketing know what your really doing & it totally makes since... Having 5,000 people on face book is truly worthless. But having 5,000 people in a group on face book that will grow at a steady rate of 300 to 500 per day that you can eventually persuade to join your mailing list ... Now that is Face Book at it's finest!

    You're my Internet Marketing Hero!
    Sean
  • Barbara Ling · 10 months ago
    I've solved this problem very easily - I have two facebook accounts, one for business and one for personal. It makes life far more easy.

    Data points, Barbara
  • eddale · 10 months ago
    Hey Barbara I thought about that - but dear Facebook are very clear
    in their TOS that it's one person per account. And when they strike -
    they strike in the dark of night with no warning and no recourse...

    If you start getting popular a jealous competitor is bound to dob you
    in.

    Ed
  • AskJamesHolmes · 10 months ago
    Ed - As usual you make several great points here. I do see Facebook as being quite different from the "old" My Space and the "new" Twitter and the idea that it can be a more intimate place for non-virtual friends and family is very appealing. I had not really thought about it much differently than the other two site I have cited, but I must admit that you have me thinking. The friend news feed has really become SPAM alley and clearly not the best use of Facebook. Perhaps I will re-access my use of Facebook and I will surely keep an eye on your results and feedback.

    On another note, I do not think it is necessary to spend too much time comparing Facebook to Twitter - totally different purpose use, and benefits for the marketer and "regular people" as well. Twitter is an amazing service and it's beauty is in it's simplicity. I hope that never changes.

    Thank you for inspiring so much thought and discussion.

    James
    http://www.Twitter.com/AskJamesHolmes
  • Susan · 10 months ago
    I highly approve of you decision Ed. I love Facebook and the opportunity it gives me to chit chat with cousins, nieces and old friends across the globe but even my account was beginning to get crowded when I started adding my new web friends and business colleagues. I doubt you get much opposition to this wise move.
  • Yves Marie Danie · 10 months ago
    Hi Ed,

    I can honestly say that I've had several conflicting reactions as I read this post of yours. One was: eyes rolling and going
    "Oh, brother. Now this marketer say this and that...and people are going to think it is GOSPEL, please!" and the other reaction is:
    "Okay, I totally understand the part where you say that you don't want to miss any personal messages from nieces or friends, family
    that you actually have a relationship with.

    That said, I disagree with you. Yikes! The nerve....she disagrees with him and all the "big wig marketers agrees!" Yep. I disagree with
    you and I feel that for YOU deleting all of your face book friends makes sense. But, please, I hope people don't think that just because
    it is right for YOU that they should automatically, like stupid sheep follow in your shoes.

    Personally, as far as the marketing....I totally HATE when marketers or anyone sends me a auto-follow message on Twitter to "go check out a free gift" and it leads me to a sign in page to get on their newsletter so that they can market the hell outta me and suck my wallet of money! Umm, how about sending me a freaking beautiful photo or a poem that inspired you that day.....Do you all think we're stupid? Well, some marketers do think we're stupid (oops, wait, I'm a marketer too!). I HATE those twitter messages and I hate it on facebook, so, I do agree with you on some angle. Your post just upsets me, to be honest.

    Because I just want people to think for THEMSELVES and stop jumping on the next freaking 'marketer's train.' Okay,
    as for me and my 12 friends of facebook, I'm not done yet. And my goal is to make as many face book friends and twitter
    friends as possible. Why?

    Because I totally "get it" about relationships. I have only 12 facebook friends because I've just arrived on the scene with social
    media (thought it was stupid to just "collect" friends!) but once I 'got it', I realized that someone like me who takes her online
    friends OFFLINE would do swell having 15 million facebook friends (not that there won't be a limit). I actually spend time
    getting to know people and their likes, and birthdays, how many kids they have....and send them a short note about it MINUS
    a "here's a free gift" link to a sign up page so I can market the hell outta them.

    I actually contact people online and invite them over for a brainstorm session, coffee, and etc......

    So, if you are just about "collecting" friends and don't give a rats behind about people then it will
    bite you in the rump and people will delete ya.

    I don't know. Maybe you and I agree more than we don't agree. But something about
    your post..........

    Oh, I'm sure you won't be adding me as your friend but, what the heck.

    I'll live. :-)

    I'm at: http://twitter.com/yvesmariedanie
  • eddale · 10 months ago
    I think we ended up agreeing!!

    I think the sentence "I would not recommend anyone following this
    course of action" might be a clue to my view.

    Good points and really appreciate the post!

    Ed
  • Donna Kozik · 10 months ago
    I'll be interested in reading your updates. If it was me, I'd go through my current friend list and "unfriend" those who are clogging your message account and wall -- I'm always a tad suspicious when I get a friend request from someone that says something about "starting my account over." However, I can see the appeal given the overwhelm details you give above.

    Plus, you're going to hold your friends to people you've met face to face? My networking rounds isn't robust enough for those standards. I find that's one of the beauties of Facebook -- when I see their picture, it IS like we met face to face. And the, when we actually do, it's like we're "old friends."

    My best, Donna
    Founder of the "Write a Book in a Weekend Club" on Facebook
    http://WriteABookInAWeekendClub.com
  • Lisa Lomas · 10 months ago
    Well I must say I have connected with family that is over in other cities, we normally catch up only at Christmas, so I have had the opportunity to get to know them better. Also found my best friend at school. Now investigating other ways, but love the technology there.
  • SuzieCheel · 10 months ago
    Hi Ed,
    This resonated for me "I want to experience Facebook like a REAL person."
    I have recently looked at my facebook friends and realised many i don't know and now taking note of what Mari Smith says, hit that ignore button.

    i will be interested to watch your re birth on facebook

    Thanks for sharing
  • Danno · 10 months ago
    Bravo man. Good post. I bailed from Facebook for that exact overload reason and started using I'm using Twitter selectively to keep tuned in to those I really want to hear about.

    By the way, while I'm on Twitter ... I've noticed something you might want to mention to your peers.

    In the last couple of weeks I've had what looks like people masquerading as Frank Kern or Brad Fallon mass adding people to Twiiter (including me or course) ... only to post a Twitter update or two to some affiliate offer ... and then the said (potentially) imposter Twitter account being closed down (by Twitter admins or otherwise).

    Good post again. Cheers Id Doyle!

    - Danno
  • KimFlemingMeridian · 10 months ago
    Edward,

    There IS a way to TURN OFF the junk....scroll down to the BOTTOM of your news feed...it says "Options". Click that. You will see a cool tool with SLIDER TABS that you can move up or down. Move those to select how much info you want to receive about people, groups, notes, photos, etc. It WORKS.

    BELOW THAT...there is a feature that lets you TYPE IN THE 200 people whose news / info is important to you. 200 people. You wouldn't miss any more family news. So type in your family, Dan, Joel, the Lab, etc. I have over 1100 friends, my family and mates from boarding school days in my friends list. I always catch all of the news from family and friends because I use that 200 favorite people tool. I also put you and Dan in the list, btw. : ) News and photos from THOSE 200 people gets PRIORITY in my feed.

    And when you redo your profile, put all of the people in LISTS. It's a feature on the left in the Friends area. My friends are organized BY LIST into 30DC, their niche, etc. Every time I add a friend, they go in a list. I plan on having 5000 friends this year, but I will know at a GLANCE who loves cricket, who is in the 30DC, who has over 4000 friends, etc.

    That said, it will be fun to watch you rebuild.

    Kim Fleming
  • eddale · 10 months ago
    Trouble is Kim - I get 100 friend requests a day - that's time I don't
    have to sort and it's not something you can outsource. The tools are
    not in place to handle scale and if I managed to do the sort - I could
    message so infrequently it would be useless.
  • twocentsworth · 10 months ago
    I'm trying two personnas - a personal one for friends and family and a professional one for colleagues. Both about 150 each.
    You could have a professional Facebook personna that doesn't have friends, but just accepts "fans" without having to have them all be friends.
  • Anne · 10 months ago
    Hi Ed
    I like everyone else who is trying to' make it' online is twittering and Facebooking but I have never quite understood what all the fuss is about with #s of followers or friends. On Facebook I only have 70+ friends, combination of family and friends and acquaintances. Some people I have never met except by association but have added 'as friends' or followers because I have wanted to because their bios are interesting or they are operating in a particular area. I do not automatically follow people who follow me on Twitter, I do hope that somey who follow me do so because they like what I have to say and the same with Facebook. I say to each his/her own and good for you, do what you wish.
  • Dave · 10 months ago
    Ed this is so FUNNY!

    I was just thinking the other day the very same!

    Should I delete all the non-face-to-face friends I have on facebook from a SN course I took?

    This post lets me know that it's a good move.

    Can you answer this? Should I send a message to my Int. Mkt. "friends" on facebook with my Twitter info. and tell them to keep in touch with me there. I've never done a group email on facebook so... is it possible? Is this a good move?

    Thanks as lways for your straight forward honesty.
  • eddale · 10 months ago
    Sending a message to everyone in facebook is a traumatic experience -
    a small number of people is no problem, any sort of large numbers is
    painful and rightfully so.
  • Newbie Marketer · 10 months ago
    Ed,

    I hope you get this as I really want to get your feedback. Maybe I am simply a misinformed idiot so please be gentle in your response, but from what I can see Twitter is almost completely useless from an IM standpoint.

    1. If someone is following more than say 100 people, the activity on their Twitter board is enough that they would have to be on it at the right moment to catch an update with a market offering.
    2. No one in their right mind has their twitter set to send every update to their email (non-direct message) that has more than 100 people as their email is filled almost instantly.
    3. Product/market offerings that are sent via direct message are quickly picked up as spam and the account is presumably closed...

    Am I missing something here? I am feeling like I would rather sit on a rock and watch the stampeding herd run off the proverbial cliff rather than get involved... I hope to hear your response.
  • eddale · 10 months ago
    I don't know what I would do without TWITTER

    These are great points and it deserves it own post - working title -
    Why Everyone missed the Twitter Point

    Ed
  • Jason · 10 months ago
    I would love to get your feedback as well on the Twitter Subject...

    I first got on it after going through your 30DC course... (bloody awesome by the way!) and was excited to be able to follow the 'gurus' and learn as much as possible...

    This excitement soon got swamped by the dozen of here's my newest product launch link (i don't mind the pitches, but can I have content first? lol) , not to mention the 30 'Frank Kern is Now Following You' request I get daily...

    Was I a fool to think that I was actually getting to set in on 'inner circle' discussions?

    --- On a completely different subject.... Just to let you know that I have an extremely hard time with your videos... now hear me out... I love them! but I'm so distracted by your Bad A amp collection! - Holy (diety of your choice)!!!!

    If you haven't checked out the Genz Benz Black Perl I would totally recommend! - I like that better than my Dr. Z... Class A... and with my Gibson SG-Z it bloody screams!

    Peace bro...

    Another Great Post
  • Ken DoBucki · 10 months ago
    wHAT'S THAT OLD QUOTE? "You say so much that I can't hear you" or something like that.
  • Pol · 10 months ago
    Hi, Ryan suggested I came over and I have just read your post. It made a lot of sense. I have been asked if I'm on face book a few times and at the time of asking I wasn't. The fained shock suprised me. It seemed a lot like another way of filling your inbox with crap that you sift through in the hope that the message you are expecting is in there somewhere. I now see it as a tool and Not a method for making friends in the true sense of the word. Yes I am over 40 (just) but I can't get my head around the 'ooh, I've got x thousand friends and I've just thrown a sheep at you b@*&%x. Go get a life people. Speak to them and get to know them properly then 20 years later, after you last spoke and you just kept in touch via Christmas cards, the phone rings and its your friend from Senior school. Via Cards and an email address, wow, the appliance of science... I was just glad it was not my phone bill!! ;-)
  • Swaye · 10 months ago
    I agree 100% I thought it was a good idea to join a load of party promotors groups (I ws in a partying mood) and now I get so much crap everyday, I too miss all the good stuff I should be seeing and have already on several occassions accidently deleted messages from real friends thinking it was some party promotion... WHATS MY SOLOTION!!! do like Ed and start deleting... they gots to go!!
  • Justin · 10 months ago
    This is absolutely correct. It’s like a circle of friends pre internet, it’s doubtful in reality that you would have had several thousand acquaintances,let alone friends, and that’s a fact.
    So to believe now that you have several thousand friends just because you have a facebook account is ludicrous! Really how is friendship when you have to devote all your time to maintaining those friendships? In all truth, they are really what they are described as..SOCIAL NETWORKING sites. They enable you to get your message across to a great number of possibly like minded people, they are great for sharing insight and information, and yes you will make some friends,but come on, be honest the thousands of subscribers cannot possibly be all your friend.
  • MelanieMilletics · 10 months ago
    I have two Facebook accounts just for this reason. One is the Business, ridiculously busy account, and the other is my REAL account, for my friends and family.

    I found that I couldn't even hear my friends for all the noise my associates were making!
  • aglobalblog · 10 months ago
    I understand what you are saying but I have actually done business and made friends through facebook and got to know people with common interests and care more about them.

    Won't be getting rid of my facebook friends!

    Also, you can put people into lists and manage them in that way.

    I also have another secret account for one particular niche. Seems like you say that is wrong! Whoops!
  • Jeff · 10 months ago
    I guess with Facebook you are not sure that the comments you make are directed to someone that is interested because everything shows up. With Twitter you at least know people are looking in the moment but still really can't tell if they are interested. If Facebook wanted to attract more marketers they could certainly allow users to separate their lists into categories or priorities. These are my close friends, these are interested in niche "a" and these ones are interested in niche"b". To throw us all into one big list is just disrespectful. Maybe your right, tubby. :-)
  • djbbiz · 10 months ago
    I don't blame you for how you feel, as I have thought the same about Twitter. I like being able to reach thousands of people and let them know about us but how many are actually seeing our message as we get buried into the thousands they receive. Are we just tweeting into an empty forest where very few people hear us? I figure that the only ones that really read your post have very few friends or people they follow or just happened to log on just as your comment was being posted so it happens to be the first thing they see on their screen.
  • Andreas Guibeb · 10 months ago
    Ed on a rational leven I agree with everything you say except to say that - you knew what you were letting yourself into or at least ought tio have known what you are letting yourself into when you clicked the button to accept the friendship requests as they poured because nobody forced you to accept them. But we all accept because as marketers we need huge lists to market to. The name of the business in the social media age is reciprocity. It is not good to be seen to be selfish and display a star attitude - you accept solicitations from me even if we are not friends but don't bother me anylonger because we are not really that close friends. At the bottom of the page in which you are making the case for shutting people off together with your facebook account - you are inviting "newcomers" to subscribe to "myRSSFeed" which will presumably accept just that one-way communication. The impression it gives is that you take people for granted - in relations with others it is only about you. I do not think it gives a fair impression of your true persona. The best way to do things like this is to be more diplomatic and let your facebook account fade away in disuse, filter flow of info or set up paralel channels to which you invite the preferred friends without making public announcements which quite rightly offends the feelings of others whether intended or not
  • eddale · 10 months ago
    That is definitely one read of the situation and one I should clarify!
    I have plenty of interaction with people in the right places with the
    right tools (well in my view anyway)

    I think this whole theme is worthy of another post.

    Thanks for commenting!

    Ed
  • johnfurst · 10 months ago
    Hi Ed!

    I wrote a blog post, "Why it doesn't make sense to follow ten thousands of people on Twitter. (Twitter Nonsense)" Same applies to Facebook as well of course. It's quite counterintuitive that Facebook lifted the 5000 limit on friends.

    Most of my real, old friends are in the internet stone age (Europeans!). So I didn't really consider Facebook as a personal tool. However as a marketer you don't want to put your effort at the mercy of vague Facebook policies, right?
    It's simply not a good broadcast tool.

    Let's celebrate meaningful relationships.

    Yours
    John W. Furst

    PS. "See" you on twitter.
    PPS. Making it easy to unsubscribe and a bit harder to report spam (people think twice, "is it really spam?") is a good way to go.
    PPPS People, grow your email lists instead.
  • eddale · 10 months ago
    This is a great point - with my hard-ass marketer hat on - it's a
    really poor broadcasting tool.

    BUT

    The market is FLEEING to it - so I need to work out a way to be there.

    Ed
  • johnfurst · 10 months ago
    Ed, I appreciate your answer.

    I am sure you'll figure out a way one way or another.
    ... scary when you say they are FLEEING.

    Yours
    John

    P.S.: Besides that:
    According to facebook terms any commercial activity is confined
    to fan pages. (Of course they don't define the exact conditions
    where "commercial" begins (creative commons doesn't do it
    either).

    Is promoting your own website, where you sell stuff, have
    advertising on, etc. ... Is that commercial already? Or if your
    website is registered under your LLC? (They could say
    yes anytime and kick one out.)

    And fan pages seems to play no more than the role of a
    an underdog.
  • socialnetworkdesign · 10 months ago
    good luck, add me as a friend. lol
    ;)
    sandy
  • David King · 10 months ago
    I own 2 facebook accounts... for that reason!
  • Daniel Howard · 10 months ago
    Great article, it's a relief for once that this has come up, your totally right about what facebook is really used for, the people that spend all their SPARE TIME just adding friends they don’t even know is a hobby to them to get excited to have 1000s of friends that in most cases that don't even know them...

    I go on facebook once or twice a week or so just to catch up with old friends and that’s how it should be, if I added 5000 people and every time I log in only to find that 2000 people have sent me video links, (SHEEP) lol, ect... then what’s the point in using facebook only to know that you have 5000 REAL FRIENDS that you can catch up with

    Loved the article, and so glad that this kind of issue with facebook is being recognized

    All the best Danny
  • Dee (NZ) · 10 months ago
    Hey Ed.. that's cool. I won't be offended LOL
    I still follow you on twitter and RSS your Blog Feed so no biggy.
  • Mark Leonard · 10 months ago
    Hi Ed, My hands are up. I am also GUILTY. I am in the process of cleaning up my profile on FB. I am removing all references to my business activities. I am focusing on the new Google Social Bar which I have installed on my sites. Facebook Friend connect is also something I am looking at. Our lives are just too busy to keep wading through endless repeated junk in our FB inboxes and feeds. Thumbs Up my friend.
  • Ken Scully · 10 months ago
    Hi Ed,
    Just been reading you article and have to say that this is the same for me with bebo.com. As I live in Ireland, I believe that it was better for me to use bebo as it is rated as the number one social networking site over here.

    I did believe that having as many people join me as a friend would be great for my marketing adventure but turned out to be wrong, all I get now is people clogging my inbox with spam and dont actually get to hear from those who I actually know.

    I did loose faith in Twitter for a while as I believed that my mesages were just being left to the wayside but since a few of my friends are now starting to use it, and it is being talked about a lot over here too, I thought it was time to give it a second chance.

    I know your probably thinking that I should be reaching to the far corners of the earth, and your correct but my original niche at the time was only suitable to those wo were living in Ireland and that it why I restricted myself to Irish networking sites.

    Anyway, enough of me blabbing on, hope your "new" facebook experience is very enjoyable.

    Kind Regards,

    Ken Scully
  • Matthew Loop · 10 months ago
    Thanks for sharing, Ed. Facebook is fun and there is still alot of money to be made without having tons of friends on your personal profile. I've been using the groups that Facebook pages for awhile and I prefer that as well :)

    Continued success!
  • Diana Walker · 10 months ago
    This is an excellent article, Ed.
    I think it is great that you have come to this conclusion, since I also feel Facebook can be great for keeping in touch with friends, but I never found it helped me create new business associates or led to business. Now I understand more clearly, since you have put together this report.
    Diana
  • EventsListed · 10 months ago
    Kudos to you Ed,

    I was thinking about wiping all my real friends and family but keeping my Facebook friends,... I too have been having trouble traversing these two worlds. This is a much better Idea.

    Be gentle on me when you hit that button! No, disregard that request,...I am going to nuke you first,..<-;
  • Dan · 10 months ago
    Just chopped my Facebook "Friends" down from well over 900 down to 150. Removing the noise from my life is becoming more important. Thanks for causing me to think.
  • KSE · 10 months ago
    Everything has a time, place, and reason.
  • Sonia Simone · 10 months ago
    Absolutely brilliant. I've felt a little sheepish for ignoring FB requests from folks I don't know, however sweet and endearing their requests. Now I have this to point them to in explanation. Love it, thanks so much.
  • greenplr · 10 months ago
    Bless you, Ed Dale! ...for making a case for the value of having a "private" life outside of internet marketing. Making money is wonderful...but money is not the ONLY thing valuable in life. There really IS something of value beyond all-money/all-the-time...friends, family, space and time in which to enjoy them...peace :)
  • Cyn · 10 months ago
    Apostrophes (not apostrophe's) and their (not they're) use. Learn them. Love them. Live them. PLEASE.
  • eddale · 10 months ago
    Sadly they are beyond me.

    Ed
  • PaulCowen · 10 months ago
    http://www.bartleby.com/141/ - I have heard this is a good book which covers english language well - was written in 1918 and should still be relevant :)

    I like what Fred G puts in his books about putting in deliberate typos to keep the pedants happy

    TallPaul
  • HeatherHavenwood · 10 months ago
    As far as my facebook account, i have been on it for so long that many of the people that first followed me I don't even know.

    However, Twitter seems a bit more fun, and allows one to send messages that people actually hear!

    I think this is funny, two nights ago I bought from godaddy www.facebookheather.com Can you believe it was even available?

    Heather Ann Havenwood
  • Melissa - Mindful Construct · 10 months ago
    Great read...this confirms what I have been feeling lately too. Each social media site is its own breed, they are not all alike and if you pretend that they are, you get yourself into trouble by making mistakes that will actually sabotage your marketing/networking/whatever goals - and will also take down your sanity!

    Good point about Facebook being for in-person friends, people you have actually met. I cringe at the thought of people I've not met, or at least interacted with meaningfully online, sending me friend requests. It just goes against logic for me -- why would you want to clutter up your feed with other people's stuff that has little to no meaning to you? Not that it can't or it won't ever -- just that "friending" people who are more like strangers than friends is not a very responsible, or healthy thing to do.

    I think you are making a smart decision to start over, and good luck!

    btw - found this article through a video on thesocialmediasource
  • David · 10 months ago
    Ed you are bang on about facebook, however you may be missing the critical point. If you want to create a group of like minded people, you can do just that. Create a group. Create a group that represents you, your product, your vision, whatever you like. You then have unlimited people that can join the group, and you have the ability to contact them all at will.

    People can leave a group just like unsubscribing from an email....

    So essentially, you can build a list of targeted people, and have the means to contact them.

    The people in the group of full control to leave it or join it at will.

    This solves all the problems, you mentioned above, and you can leave the social side of facebook to your friends.

    Groups are for business, social can be for friends.

    I have also done the same thing and accepted every friend request there is, and you may be right about that, but the above mentioned techniques can remedy the solution and still allows facebook to be a viable marketing solution.

    I hope you get to read this Ed, and BTW, I was happy to buy Mass Control from your affiliate link.

    I am looking forward to our one on one phone call, for your insight into my business.

    Thanks Ed.

    You have always given great content. Also love the market samurai. What a nice piece of software!!

    David Cheyne
  • eddale · 10 months ago
    This is a great point for people that have a couple of people a day
    want ing to be friends - when it's 1-200 people a day - (I know, I
    know poor me!!) its impractical and not something I can outsource.
    (Even Tim Ferris would find outsourcing the choosing and grouping of
    Friends a bit extreme!!

    Ed
  • Paul Cowen · 10 months ago
    I totally agree that if I had 5000 friends there would be too much noise to see the wood for the trees - the information you want to know from the information you don't. I think for some people they feel good about having a large number of "friends". I deal in IT so get to have an idea about how people use facebook as majority of users at majority of my clients have an account. You probably have an 80/20 type ratio for many people where 20% are close friends that get in touch with and 80% are people who they rarely bother to respond to or interested in their status updates.. the larger the number of friends most likely the smaller the percentage of people that person have ever done much apart from perhaps send generic things to in a big group - quizzes, pokes, superpokes, app requests..

    I try to bear in mind who the friends are rather than indiscriminately sending en-masse and have set up separate groupings for church friends, online marketers, best friends...

    I think it is good to get into the mindset of people using something before rushing in trying to work out how to market to them and then saying "This does not work".

    I won't take it personally being unfriended by yourself and find ways to provide value so that experts like yourself would want to genuinely be friends with me on facebook because of the benefit..

    Good luck and I'll keep up to date on your blog and fan page..

    Paul
  • matc1234 · 10 months ago
    I think whatever your needs and likes are is what you should use it for . It is different for every one and if your so called friends are offended by you changing oh well that's life. Do what your heart tells you to do.
    Cynthia
  • Michael · 10 months ago
    Did you know there are reportedly 175,000,000 current unique registered users currently on Facebook. Reported by the company to the media within the last week.

    May be competition is the real solution
  • eddale · 10 months ago
    It's going to be super important

    Ed
  • Bill · 10 months ago
    Given me a new perspective of Facebook. I use mainly to meet other gardeners from around the world and people I can learn things from. Facebook has brought a lot of pleasure in my life. With Some of the people I communicate almost on a daily basis.
  • eddale · 10 months ago
    Thats a great point Bill- and I suspect that has fuelled it's
    extraordinary growth

    Ed
  • ian david chapman · 9 months ago
    Hi Edd,
    though some of your readers might appreciate the recent article I wrote concerning this issue, I explain how you can tweak your profile and manage your personal and business contacts at the same time, using a combination of features. Using your segregated lists, managing your newsfeeds and adjusting your privacy setting.

    How To Manage Personal Friends And Business Contacts On Facebook - http://budurl.com/5dk5
  • eddale · 9 months ago
    Really excellent article!
  • jblm · 9 months ago
    Ed, the announced Facebook makeover would bring you back?
  • StevenEssa · 9 months ago
    If you delete people from your facebook account,do they get a message about it? how would they know?
  • dml1us · 4 months ago
    my question is the same; i fyou delete people in FB how does it show to them?
  • eddale · 4 months ago
    They don't know unless they go to message you.
  • Naturalherbalz · 8 months ago
    Awsome Article to discuss about and nice pick to have a great discussion and conversation.
  • PatrickForbes · 4 months ago
    Great article Mr Dale to which I completely agree. I've kept my Facebook account marketing free and using just the way it was intended - for friends and family!

    If you want to market to people - twitter away! ;o)

    Patrick
  • bigdoginaz · 4 months ago
    Your friends will help you promote your website and even 500 or fewer people telling their friends who tell their friends is not bad. Since I started telling my friends about my website I have gotten 30% more money from adwords to highereducation.com and I don't even rank. Facebook rocks.